06/16/2026
Finding another business using the company name creates an immediate urge: send something strong, today.
A strong letter and a strong position are not the same thing. The lawyer who receives the demand typically comes back with three questions:
- What exactly is protected, and for which goods or services
- Who used the name first, and can that be proven with dated records
- Has the company policed the name before, or let other uses go unanswered
If the answers are shaky, the demand can invite a public challenge to the company's own rights, which can be worse than the unauthorized use itself. Testing the position comes first, inside the first 72 hours.
TKA Law Firm provides fractional general counsel with Wall Street transactions experience, applied to testing a company's trademark position before anything is asserted. For an introductory conversation, visit our website.
General information only, not legal advice. Prior results do not guarantee similar outcomes.