Trust Tree Trademarks

02/12/2025

Piracy is alive and well. At least in the trademark world. File applications early if you want to avoid walking the plank! https://www.trusttree.com/2025/02/12/protecting-your-brand-name-from-trademark-pirates/

02/06/2025

We're just days away from the "big game". Don't get flagged for trademark infringement. https://www.trusttree.com/2025/02/06/gearing-up-for-the-big-game/

01/29/2025

Want to protect a trademark that changes over time? Phantom elements might be the answer. https://www.trusttree.com/2025/01/29/future-proof-your-trademark-with-a-phantom-element/

01/21/2025

New president. New trademarks.

https://www.trusttree.com/2025/01/21/trump-making-waves-with-proposed-gulf-rebrand/

01/15/2025

What do cutting-edge AI companies use to protect their trademarks? Check out our latest blog post for answers ... and to see Kevin Hartley riding a unicorn. https://www.trusttree.com/2025/01/15/cutting-edge-ai-old-school-legal-tactics/

01/08/2025

Risk it for the brisket! https://www.trusttree.com/2025/01/08/road-trips-the-good-the-bad-and-the-buc-ees/

12/24/2024

Oooh fuuudge! It's another blog post! https://www.trusttree.com/2024/12/24/i-triple-dog-dare-you-to-read-this-post/

12/18/2024

Can you arrange all of the Survivor logos in chronological order? If so, your name must be Kevin Hartley.

What is the greatest show in television history? Breaking Bad? Game of Thrones? The Wire? If you ask Kevin Hartley, there is only one answer: Survivor. Cue the music: “Ooo-Ahh, Ooo-Ahh, Ooo-Ahh-Ahh!” Today is a big day for Kevin. The Season 47 finale airs tonight. Who’s going to win? Rachel is...

12/10/2024

Sometimes when you're right, you can still be wrong ...

In the United States, trademark owners are responsible for enforcing their trademark rights. Enforcement efforts typically begin and end with a cease and desist letter from the rights owner to the (alleged) infringer. Cease and desist letters are not public documents. As such, they are often heavy-h...

12/04/2024

The USPTO finally got around to registering its own trademarks. The reason might surprise you. https://www.trusttree.com/2024/12/04/the-uspto-practices-what-it-preaches-why-the-trademark-office-registered-its-own-trademarks/

11/27/2024

Happy Thanksgiving Eve! Almost time to put on the pants with the elastic waistband.
https://www.trusttree.com/2024/11/27/talking-turkey-trademarks/

11/20/2024

Lessons in Trademark Law: Don't Mess With Dolly Parton https://www.trusttree.com/2024/11/20/dolly-parton-working-9-to-5-to-protect-her-trademarks/