01/15/2026
Everyone’s talking about how AI is coming for our jobs, is it also creating a whole new wave of trademark work?
Between protecting catchphrases, brand voice, likeness, and AI misuse, I’m curious if AI protection will becomes its own niche lane of IP protection, and whether that interests practices around the world.
Have you seen any increase in AI-related trademark work in your practice yet? Or is it still coming?