Trademarkia

10/16/2026

Candy Cloud missed a deadline. Night Owl Goods found its name already taken. Honeybeam Candle Co. never filed at all.

Wispy keeps a whole graveyard of brands like these. Register your trademark and keep yours out of it.

https://www.trademarkia.com/trademark/assisted-trademark-registration?utm_source=facebook&utm_medium=social&utm_campaign=tmk_social_ip&utm_content=halloween-graveyard_dark

10/15/2026

Is UNIXAI too close to XAI? xAI wants the USPTO to decide.

On Sept 23, 2026, X.AI LLC, the AI company behind Grok, filed an opposition against two trademark applications for UNIXAI from Shanghai UNIXAI Intelligent Technology.

xAI is relying on its registered X.AI trademark plus four pending applications, including XAI and XAI GROK.

Both UNIXAI applications are now on hold. UNIXAI's answer is due Nov 22, and nobody has won yet.

Register your trademark with Trademarkia's U.S. licensed attorneys so your name is on record before someone files something close to it.

Register now: https://www.trademarkia.com/trademark/assisted-trademark-registration?utm_source=instagram&utm_medium=organic_social
Read the full story: https://www.trademarkia.com/news/ai/xai-unixai-trademark-opposition?utm_source=instagram&utm_medium=organic_social

[xAI, UNIXAI, Grok, AI trademark, trademark opposition, brand name, trademark registration]

10/14/2026

A Suzhou court ordered Molly Tea to drop its four-petal flower logo and pay Louis Vuitton 10.3 million yuan, after the tea chain's own applications to register the design had been refused. If you're building a brand around a logo, check it and register it before you print the cups. Register your trademark: https://www.trademarkia.com/news/intellectual-property-news/louis-vuitton-molly-tea-trademark?utm_source=facebook&utm_medium=social&utm_campaign=tmk_social_news&utm_content=2026-10-14_lv-molly-tea_ceo-dark

10/13/2026

AI reads it. Who owns it? :newspaper::robot_face:

On October 12, The New York Times, The Economist and AFP joined a growing publisher coalition focused on how AI systems use journalism.

The group now has more than 80 members across over 20 countries.

What they are working toward: clearer usage reporting, permissions and ways to license content.

Here is the creator question behind the headline:

If an AI answer is built on your reporting, research or creative work, how do people discover the original source, and how does the creator share in the value?

Copyright and licensing address use of original works. Trademarks help audiences identify who stands behind the work.

Know what you create. Know what makes your brand recognizable.

Register your trademark: https://www.trademarkia.com/trademark/assisted-trademark-registration?utm_source=instagram&utm_medium=organic_social

Read the full story: https://www.trademarkia.com/news/ai/ai-content-licensing-publishers?utm_source=instagram&utm_medium=organic_social

[AI, Creator Economy, Content Rights, Trademark, Brand Strategy, Trademarkia]

10/12/2026

3 STRIPES vs. 4 STRIPES.

Fashion detail — or trademark risk?

Adidas has taken Australian fashion retailer White Fox Boutique to court over clothing featuring four parallel stripes.

Adidas alleges the design is deceptively similar to its famous three-stripe trademark.

White Fox's answer: the four stripes are decoration, not a trademark.

That sounds like a tiny distinction.

It isn't.

Some of the strongest brands are built from things that started as "design details":

A repeated pattern.
A particular placement.
A distinctive product shape.
A recognizable sound.
A visual feature consumers learn to associate with one source.

The bigger lesson for brands is not "never use stripes."

It's this:

If you repeatedly use a visual feature as part of your identity, it may become more valuable — and more legally important — than you expected.

And adding one extra element does not automatically eliminate trademark risk.

Before building a visual identity around a recurring detail, check the landscape.

Trademarkia.com

Read the full story: https://www.trademarkia.com/news/intellectual-property-news/adidas-white-fox-lawsuit?utm_source=meta&utm_medium=paid-social&utm_term=adidas-three-stripes

10/09/2026

Amazon and Crocs sue sellers over alleged counterfeit clogs

Shopping online gets confusing when counterfeit products appear alongside genuine ones. Customers may struggle to tell the difference, and that confusion can affect the brands they trust.

On Oct. 2, Amazon and Crocs jointly sued a group of third-party sellers in Washington federal court, accusing them of selling counterfeit Crocs clogs on Amazon.

Here’s why registration matters: Crocs’ registered trademarks give it the legal basis to bring a federal trademark infringement claim. For small businesses, registering a trademark provides important legal tools to take action when counterfeit products appear.

Register your trademark with U.S. licensed attorneys to help protect your brand and make it easier to take legal action against counterfeits.

Register now: https://www.trademarkia.com/trademark/assisted-trademark-registration?utm_source=instagram&utm_medium=organic_social

[trademark registration, counterfeit products, Crocs lawsuit, Amazon sellers, brand protection, trademark infringement, small business]

Search for Trademarks & Choose from Dozens of Experienced U.S. and International Trademark & Patent Attorneys Online: trademarkia.com

10/08/2026

Mementum Lab, the French agency representing creator Noxa, is claiming Tung Tung Tung Sahur's name and image as a trademark in a California federal case, even though it holds no US registration for him. The next hearing is set for December 9. Register your trademark: https://www.trademarkia.com/news/intellectual-property-news/tung-tung-sahur-trademark?utm_source=facebook&utm_medium=social&utm_campaign=tmk_social_news&utm_content=2026-10-08_tung-tung-sahur_lime

10/07/2026

YOUR VOICE IS NOW PART OF YOUR BRAND?

A well-known public figure has filed to trademark a four-second recording of her own voice with the European Union Intellectual Property Office.

Why now? Because AI can clone a voice in seconds. And that changes the brand-protection conversation.

For years, companies protected things like:
- Names.
- Logos.
- Slogans.
- Packaging.

Now AI can imitate the human signals people recognize too:
:studio_microphone: Voice
:slightly_smiling_face: Face
:man_dancing: Movement
:sparkles: Distinctive identity cues

A trademark won't automatically stop every deepfake, and not every imitation is trademark infringement. But this filing points to something bigger: the next generation of brand protection may include more than what a brand looks like. It may include how it sounds.

Before AI makes your identity infinitely reproducible, it may be worth asking which parts of it are actually protectable. That's a question we're watching closely at Trademarkia.

Register your trademark: https://www.trademarkia.com/trademark/assisted-trademark-registration?utm_source=instagram&utm_medium=organic_social

Read the full story: https://www.trademarkia.com/news/intellectual-property-news/voice-trademark?utm_source=instagram&utm_medium=organic_social

[voice trademark, AI voice cloning, deepfakes, brand protection, sound trademark, USPTO trademark, voice protection]

10/06/2026

AI CAN INVENT THE PRODUCT.
BUT CAN IT OWN THE NAME?

OpenAI has been sued over its use of ASTRA for an AI model.

Another software company alleges it was already using — and had registered — the ASTRA name for AI software.

Think about the new startup world:

🤖 AI writes your code
🎨 AI makes your graphics
✍️ AI writes your launch campaign
💡 AI gives you hundreds of possible names

But none of that means you own the name you picked.

As AI makes launching easier, finding a brand name you can actually protect may become harder.

Before you build the brand, check the brand.

Read the full story: https://www.trademarkia.com/news/intellectual-property-news/trademark-clearance-search?utm_source=linkedin&utm_medium=paid_social

Trademarkia.com

Search for Trademarks & Choose from Dozens of Experienced U.S. and International Trademark & Patent Attorneys Online: trademarkia.com

10/05/2026

Who gets to use a famous brand's name and logo? That trademark question is now in federal court. A union for Starbucks workers uses the name "Starbucks Workers United" and a version of the Starbucks logo. Starbucks says that infringes its trademarks and sued over it in 2023. The union asked a court to rule that its use is allowed. On Oct 2, a federal judge in Pennsylvania refused to throw the case out, so the trademark question is still open. When a name or logo sits close to someone else's, ownership can be argued for years. Register your trademark with Trademarkia's U.S. licensed attorneys so your claim to your brand is on record. Register now: https://www.trademarkia.com/trademark/trademark-registration?utm_source=facebook&utm_medium=organic_social Read the full story: https://www.trademarkia.com/news/intellectual-property-news/starbucks-union-trademark