Kayla Moran Law

Kayla Moran Law A law firm for entrepreneurs and influencers in the creator economy

05/27/2026

A few weeks ago I spoke on a creator economy panel alongside some incredible industry insiders Priscilla Hardie and Melissa Konstantas. Thank you again to Julia O’Mara, Co-Founder of one of my fave apps/brands!

As part of Pickle’s panel series, we talked all about the creator economy from the legal, creator and brand/agency side perspective. From misconceptions to risks and how to better protect yourself, we went there and the reception from the creators in the room was incredible.

I talked about how each side of an influencer deal can understand the other better and what creators need to look out for in their agreements, mutual alignment and relationship building.

Here are some of my key takeways:

+ Brands need to understand that the leverage is shifting. Creators are not just content vendors anymore. They’re not just the cheaper alternative to multi-million dollar productions. They are business owners with IP, audience relationships, and their own brands to protect... and the contracts being put in front of them often don’t reflect that. So they will push back and they have every right to.

If you’re a brand or agency working with creators in 2026, the conversation has shifted. Creators are asking better questions, hiring lawyers, and walking away from deals that don’t protect them.

That’s not a threat. That’s the market maturing.

+ Creators need to view themselves as a business if they want longevity in this industry. There is a lot more money available now BUT there’s also a lot more creators out there. Everyone is vying for the same thing. So how do you set yourself apart?

In how you position yourself, the value you add (not just followers or conversions) and what your goals are.

The proper team members around you support this. Agents and managers, sure, but lawyers, accountants, PR, assistants, strategic partners as you evolve from content creator to media empire - podcast host, author, brand founder etc.

The creators thinking bigger and asking for more, those are the creators who win. Don’t just accept every deal that comes in, exposure is expensive in the long run.

(Continued in the comments)

05/22/2026

My face says it all

05/22/2026

I think my face says it all. Why are we regressing?! It’s time to band together to take a stand

05/14/2026

Who said lawyers can’t be fun

05/14/2026

Did you know we have a membership here at Kayla Moran Law? Get to know Lawyer In Your Pocket here!

Let us know if you have any questions and want to see if this offering is right for you

04/28/2026

Most creators are told to look for key words and just remove them… but negotiation takes a little more than that

The real red flags in your contract usually show up in the details you don’t fully question. Let’s unpack what other clauses are important to look at and why:

+ Usage rights
These clauses include everything from the license to how the content can be cut up for ads

Be mindful when they’re broadly drafted because they control how your content can be used long after the deal ends. You can and should negotiate them!

+ Exclusivity
This clause, alongside blackout dates and posting restrictions which are becoming more popular, quietly limit who you’re allowed to work with, and when

Even if and especially if it’s not clearly defined

+ Payment terms
These decide when and how you actually get paid, which is where a lot of issues come up between manger and talent or if a brand fails to pay on time

Creators who treat content like a business, please track your invoicing and understand when and how you’re making money

+ Termination and/or Cancellation
This clause determines how easily either side can walk away, and whether you’re still expected to deliver or if the content can be used after the term ends

Look out for refunds and ask for a pro rata share

+ Indemnification
This important clause shifts legal responsibility, and sometimes requires you to pay attorneys fees and damages when paired with a limitation of liability clause

Most creators don’t realize how much risk they’re agreeing to so read carefully (and read the reps and warranties too)

+ Governing law, jurisdiction and venue
This clause(s) decides where and how disputes are handled, which can make a big difference if something goes wrong

If you’re only reviewing the surface, you’re missing where contracts actually impact you

If you want to make sure your agreements are protecting you, not just the brand, schedule a call and let’s go through it before your next deal!

04/27/2026

Most creators think singing a contract is one just about agreeing to the SOW and how much money the brand is paying you… it’s not.

Every brand deal agreement is really two parts:
+ The deal terms where your deliverables, timeline, usage rights, and platforms are outlined (that SOW) and
+ The legal clauses that actually control and/or shift risk and liability, termination rights, how the agreement holds up if something goes wrong and more

If you’re only reviewing the “what am I posting” section and skipping the legal language, you’re missing the part that protects you

And that’s usually where the biggest issues show up

If you want to make sure both sides of your contract actually work for you, schedule a call and let’s walk through it together!

04/24/2026

It’s indeed a happy Friday when I receive any of these emails

If you skipped the legal side before launching… you didn’t build a business, you built something exposed.Most people foc...
04/23/2026

If you skipped the legal side before launching… you didn’t build a business, you built something exposed.

Most people focus on branding, content, and getting their first sale.
But the part that actually determines whether you own what you’re building?

That usually gets ignored.
Your name.
Your contracts.
Your structure.
Your money.
That’s the foundation.

And if it’s not set up right from the beginning, you’re either going to fix it later… or pay for it later.

If you’re serious about building something long term, this isn’t optional. Schedule a call and let’s make sure your business is set up to actually protect you.

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