08/18/2026
26,000 views, almost 500 likes. 100+ comments. On a real estate video.
The 3 step formula for this:
1. RELEVANCE
Create something specific to your audience. In this case, we built a skit around the quirks of living in Canyon Lake. So golf carts, boats, pickleball, shorts and sandals.
2. ENTERTAINMENT
Give people a reason to watch. Comedy, storytelling, surprise. Basically something that makes the content enjoyable beyond the real estate.
3. INDIRECT MARKETING
Don’t make it feel like an ad. They never had to say “We know Canyon Lake.” The skit proved it for them
Relevant. Entertaining. Indirect.
Make something people actually want to watch, and let the marketing underneath jt.
