01/26/2026
YOUR HOME. YOUR CHOICE.
Let’s get real about portals vs. real pros.
1. Portals don’t sell homes — agents do.�Even in one of the hottest markets in 15 years, only 3% of home sales started from a Zillow lead. That means 97% of buyers and sellers found their agent, and their home, somewhere else.
2. 90% of buyers work with agents who search the MLS, not portals.�Serious buyers rely on real agents with real access.
3. Zillow trains agents to redirect buyers away from your home.�A listing agent’s job is to sell your home. A Zillow lead-agent’s job is to sell any home. Their own training scripts literally teach agents to divert buyers from the property they clicked on.
4. Portal views don’t equal results.�Zillow gets 200M+ visitors a month. But only 4.2M homes sold nationwide in 2024. Most people browsing … aren’t buying.
With compass.com, your listing gains exposure and interest in a controlled environment — ensuring it enters the market with strength, not days on display. Compass combines agent insight and market data to position your home accurately and strategically, not by an automated estimate. On [Compass.com, buyers connect with your listing agent, never a third party, creating stronger, more informed conversations that lead to better results.
Your home is one of your biggest assets. Choose wisely.