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Protecting the intellectual property rights of dancers across the internet and IRL

02/13/2022

We all love a bit of Abba! 🕺

So it's no surprise people have been going crazy over this funky dance trend. 👆

However, it can be hard to receive the proper credit you deserve for your choreography.

That's why we're in the process of building an online space where protecting your intellectual property will be a breeze. 💨

No more confusion on ownership and credit. We're giving the power back to the dance community. 🙌

02/11/2022

Black creators on TikTok are tired of the lack of credit for their choreography 🙅🏽‍♀️

Not receiving credit for their creativity and original work, all while watching white influencers being rewarded with millions of views performing dances they didn't create is infuriating!

In July 2021, many black creators on TikTok joined a widespread strike, refusing to create any new dances until credit was given where it's due.

The hashtag "BlackTikTokStrike" has now been viewed more than 8 million times.

But how many black creators are still struggling not only to get the recognition they deserve but dealing with antagonism from those who don't understand why receiving that credit is so important in the first place? 🤨

What are your thoughts on this? Let us know in the comments .👇

02/10/2022

Protecting intellectual property rights for the dance community 💪

We want to put the power back in the artist’s hands, so we're working on a space where over time, creators are credited with origination and approached for paid work!

To hear more from us, sign up to our newsletter at ciertoapp.com 👈

02/08/2022

Black creators are tired of their work being stolen without credit! 💥

When Addison Rae appeared on the Jimmy Fallon Show to teach a number of viral dances, she was followed by backlash after it was pointed out that many of the dances she was performing were created by Black artists.

This has been an ongoing problem across TikTok and other social media platforms.

That's why Cierto is establishing an online space where you can protect your choreography with ease and reassurance... And get the credit you deserve!

Dropping in June 2022, so make sure you head to ciertoapp.com to sign up to our newsletter to be the first to know when we're live. 💃

02/06/2022

Why you should be thinking about NFTs 👇

NFTs allow creators to retain an ongoing stake in a digital asset.

People will buy videos and support artists they like. And every time the video is sold further, you get money back through royalties!

Turning a dance video into an NFT can reassure creators who are worried about being left uncredited, and become a stable source of income.

Tell us your thoughts on NFTs in the dance industry below 🙌

02/04/2022

Fortnite copied Ana Coto’s viral roller-skating dance from TikTok, to use as one of their emotes, and they didn't credit her. 🤯

After she called them out by posting a video of her original TikTok next to a clip of Fortnite’s nearly identical dance emote Freewheelin’, they came clean about the dance as having been “inspired” by her moves.

She eventually worked with the game to create another skate-themed emote. But imagine what she would have missed out on if she didn't spot it! 🤭

02/03/2022

Forbes recently released a new highest-paid influencer list, and not a single black TikTok creator was mentioned! 👀

With their TikTok fame, white influencers have pulled beauty campaigns, record deals and multi-film deals... Opportunities that aren’t available to their Black counterparts.

Charli D’Amelio, who has 133 million followers was ranked at #1 on the Forbes list, but Khaby Lame who has nearly 127 million followers didn't get a mention. 🤯

02/01/2022

Black TikTokers who create viral dances are asking the platform's most popular teens to properly credit their work. 🙅🏽‍♀️

Crediting a choreographer is essential! Dances are no longer just a fun, hobby on the platform, but a way to provide income and become famous!

Bryan Sanon the creator of the '100 Racks Challenge' trend had something to say about Black creators being uncredited👇

"It’s like you make something and it comes from you and your soul or your brain, and someone else who is more popular or in a different position takes it and you don’t get recognized for it."

It should be common practice to give a nod to someone who created original choreography. We want it to become widespread!

What are your thoughts? 🤔

01/30/2022

Protecting your choreography just got a lot easier! 🙌

Originators are losing control of their intellectual property, and are often not credited when derivative content is posted across multiple platforms.

That's where we come in. 👋

We're establishing an online space where you can protect your work with ease and reassurance, dropping in June 2022.

To find out more head to ciertoapp.com 💃

01/28/2022

"Caught a vibe, baby are you coming for the ride?" 💃

You must have seen this viral dance trend to WILLOW's "Meet Me At Our Spot", which took over TikTok in September 2021.

But did you know who created it? Probably not. 🤷

We have TikToker 'lancesavali1' to thank when he posted a video creating the iconic "hitting an ice in my veins pose".

Many people have copied the dance including TikToker 'cpizzle95', who posted a video that gained over 24 million views in just three days, whereas the original received 18 million.

Do you think 'lancesavali1' has received the credit he deserves? Let us know your thoughts 👇

01/27/2022

❗The time to copyright your choreography is now❗

A new study has revealed that scammers are stealing videos from TikTok and reposting them to YouTube Shorts, racking up millions of views and gaining tens of thousands of subscribers. 🤯

Videos are being stolen from TikTok - including dance challenges - in an effort to generate an income from advertisements and brand deals from their channels.

Scammers can generate a relatively healthy income by duping users of social media websites to click links pinned at the top of the comments of their YouTube Short videos.

One video alone from YouTube shorts earned 10 million views! 😱

What are your thoughts on this? Tell us in the comments. 👇

01/25/2022

Helping you build your empire. ✊

Dancers across the internet and real-life should be able to protect their intellectual property rights.

And we're here to help!

Sign up to our newsletter at ciertoapp.com and you'll be the first to know when our website is live. 👈

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