06/16/2026
Last week, we hosted a Marketing & Advancement Retreat in Little Rock for community college marketing and advancement professionals from across Arkansas. We gathered for two days of learning, collaboration, and professional development focused on strengthening communications and student engagement.
The retreat kicked off with Marc Goldberg of Skills Strategy Consulting, who led a workshop on the transformative power of student-centered storytelling. We also received updates from Alisha Lewis, Assistant Commissioner at the Arkansas Division of Higher Education, on best practices in public relations and communications.
Day two began with a workshop on the art and science of writing for community college marketing and advancement, led by Matthew Helmer of Donor Relations Group. In the afternoon, Emily Newlin of King Creative Marketing + Design shared strategies for using data and analytics to measure performance, demonstrate impact, and inform budget decisions.
The retreat concluded with an informal business meeting where we exchanged best practices, discussed common challenges, and strengthened connections with our peers serving community colleges across the state.
These opportunities to learn from one another and build our professional community are always invaluable. We're grateful for the collaboration, ideas, and relationships that emerged over the two days, and we're already looking forward to reconnecting at our annual conference this October.
📸 Photo 1: University of Arkansas - Pulaski Technical College's Tim Jones, Marlie Ball Davis, Shaylee Backus, Whitney Horton, Chris Blackall, and Laurie Ann Ross with ACC Intern Chloe Smith
📸 Photo 2: Skills Strategy Consulting Marc Goldberg interviewing ACC Intern Chloe Smith about her student experience at UA Pulaski Tech during his storytelling session.