09/16/2026
Experience matters. So does knowing what’s changed.
Has your client been through the process before? That experience is valuable, but the real estate industry is constantly evolving. Laws, forms, regulations, and business practices can change, so what was standard in a previous transaction may not be the process today.
Remind clients that you’re guiding them according to current business practices and today’s legal obligations, helping ensure their transaction is handled the right way for right now.
During the Professionalism in our Industry LEAD session, the class was asked to identify an agent they wanted to work with again, what that person did to earn their trust, and describe the action(s) they’d like to model in their own personal and professional lives.
Think of an agent you’d gladly work with again.
Got them in mind? Now, identify an action (or actions) you’d like to model as a standard in your own business practice.
Helping clients understand that a previous experience may not reflect today’s process was just one takeaway from the conversation.
What’s one professional action you can repeat?
Small actions shape the client experience.