09/02/2026
Today I met with homeowners whose home had been listed with another broker for several months.
Very little traffic.
Four price corrections.
And ultimately, it didn’t sell.
A past client of mine recommended they reach out, so today we started fresh.
Not with a list price, but with three questions:
→ Why do you want or need to sell?
→ What is the monthly cost of continuing to own the home?
→ What does the current market data support?
Then we looked at estimated net proceeds and talked through a plan for getting them from where they are today to where they want to go next.
At the end of our meeting, they thanked me for bringing them data that helped take the emotion out of pricing.
That’s the part that matters.
A successful sale isn’t just about putting a home back on the market.
It’s understanding the numbers, the goal and the plan before it goes live.
Next up: a walk-through with our interior designer to find the opportunities to make this gem shine. ✨
Fresh eyes. Fresh strategy. Clear plan.
