06/01/2026
In Vericool World LLC v. Igloo Products Corp., a dispute over who introduced the first biodegradable cooler raised an important question: can a company sue a competitor for falsely claiming to be first to market?
The Ninth Circuit's answer may surprise businesses that view innovation and market leadership as their greatest competitive advantage.
Read more about where courts draw the line between false advertising and disputes over who got there first.
Read more about where courts draw the line between false advertising and disputes over who got there first: https://dlmlaw.com/blog/being-first-isnt-always-enough/