06/08/2026
Real Estating™️ 🎉
Holly Meyer Lucas started using the phrase “real estating” over 10 years ago as an endearing way to describe the activities surrounding selling real estate professionally. The phrase took on a life of its own and has been a staple used in conversation and commercially by .lucas.team for the last decade.
Over the years, Holly’s small Lemonhead team trainings evolved turned into major industry events, and “Holly Meyer Lucas” quickly became one of the most sought after real estate speakers, coaches and mentors in the country.
In 2019 .companies formalized Real Estating as a formal real estate coaching, resources, and community-based mentorship company.
Since then, Holly and her team have trained hundreds of real estate agents on how to do all the “real estating” things. And this year, we finally made it official registering the trademark formally.
🤝🩵 Thank you for always fighting the good fight for us, Patricia Flanagan and the amazing team at Shutts and Bowen! is .companies’ trademark and IP attorney - and she’s the best in the biz.