01/02/2025
32.
That’s how many times we posted on social media last year.
It’s not just because we don’t have a marketing team.
It’s not just because we don’t have time.
It’s not just because we aren’t creative.
See, from what we’re told, this space is where we’re supposed to tell you about how perfect we are, or how wonderful things are going for the people we work for — or to simply say “happy new year” and give a positive spin on how amazing things will be in the coming year.
The truth is… we can’t say any of that, and haven’t been able to in quite some time.
We aren’t perfect.
There have been moments when we wished we had done better, moved faster, or communicated more clearly.
And things aren’t wonderful.
Sure, we have friends who are thriving, and we celebrate those wins. But we also have a lot of friends who are hurting, struggling to keep the doors open, facing a mountain of uncertainty, and in some cases — feeling like they might not make it to the other side. As a small business, we feel that. We lost a lot of those teammates last year. And the year before that. We, ourselves, almost had to close our doors several times last year. Hell, we might still have to in the coming weeks or months for all we know.
So, rather than rattle off some disingenuous words or some algorithmically produced language about new beginnings, fresh opportunities, or the promise of a brighter year ahead, here’s what we’ll say:
No matter where this post finds you, we want you to know that we are for you and your success, whatever that looks like.
If you’re a friend who is thriving — we’re so proud of what you’ve accomplished, and we’re here to support you, keep pushing you forward, and cheer you on.
And if you're a friend who is struggling — we’re right with you, and we’re here to fight with you, to keep showing up, and to help you find a way through.
No matter what this next year holds - we’re in this together. Through the wins and the losses.
And we’re gonna keep showing up.
FOR YOU.