My Grandfather passed recently, but I had a chance not to long ago to talk him about his journey after the war, and how he became a business owner within the San Diego fishing industry. The particulars of the conversation are somewhat fuzzy, but what was important to me was to learn what I could, and sit there with him while he told his story. I could derive the fact that he always made his choic
es based on what was best for my Grandmother and his family. He wore his normal white tennis shoe get up, legs crossed with a soft beard and derby hat. This is what I recall. I gave him my new card, and I could tell he was proud. Peoples Fish Company; a budding wholesale fish market founded mid-century in San Diego, CA. My Grandfather Gene Giacolone was a veteran and a fisherman
desiring to begin a new career. He began working there as a young family man during the 1950’s. Through hard work and dedication he eventually took part in ownership of the business during the 1970’s. My grandfather hired his sons and many members of a boisterous fishing community at Seaport Village, San Diego Bay. He had an eye for what would set the business apart, which gave the fish market its own identity. He told me that he insisted on installing the large circular bay window so his customers could enjoy the gorgeous view. I also remember how the daily specials chalkboard was drawn in great detail, and it it set the tone for a unique experience upon entering the market doors. The restaurant upstairs was also developed by him with some of his own recipes for the food. All of these images stuck with me down to our very logo, and business card. Needless to say It was a great place, and I’ll always cherish those moments from the early days of my youth. Most of what I remember was my Grandfather wearing an apron and rubber boots. He seemed so tall, and the ceilings were so high, as I was not. The floor was always wet, so you had to be cautious while walking behind the counter leading to the back of the house, and there was always a lot of commotion as the days business occurred. The most exciting part for me as a kid was seeing all the huge frozen fish inside of what seemed like a giant freezer. Upstairs was a cook to order restaurant, in which I can still taste the fish and chips, and fish tacos
Some of my fondest childhood memories are playing along the boardwalk, and going to the market to visit with him. The tuna boats would dock close by; seeing the boats pull into the bay, and spending time with family will stick with me for a lifetime. It seems like long ago, but those moments are what make a impression on a human. My grandfather knew everyone; like they had engaged in many conversations previously. The fish cases where always beautifully displayed with fresh filets, smoked fish, and the best of the ocean’s yield. It was a community hub, a place where you would go for quality service, and nice people. He knew the power of treating others with respect and integrity. This is why I started this. I remember those values, and I hope for the same rewards in my work.
