09/08/2025
๐๐ก๐ฒ ๐๐% ๐จ๐ ๐๐จ๐ฆ๐๐ฌ ๐๐ซ๐ ๐๐๐ฅ๐ฅ๐ข๐ง๐ ๐๐จ๐ซ ๐๐ง๐๐๐ซ ๐๐ฌ๐ค๐ข๐ง๐ ๐๐ง๐ ๐๐จ๐ฐ ๐๐จ ๐๐ฏ๐จ๐ข๐ ๐๐ญ
If your selling strategy still assumes youโll get multiple offers over asking, itโs officially time for a reset. That frenzied sellerโs market is behind us. And here are the numbers to prove it.
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Right now, about 50% of homes on the market are selling for less than their asking price, according to the latest data from Cotality.
๐๐ฎ๐ญ ๐ญ๐ก๐๐ญ ๐ข๐ฌ๐งโ๐ญ ๐ง๐๐๐๐ฌ๐ฌ๐๐ซ๐ข๐ฅ๐ฒ ๐๐๐ ๐ง๐๐ฐ๐ฌ, even if it feels like it. Hereโs why. The wild run-up over the last few years was never going to be sustainable. The housing market needed a reset, and data shows thatโs exactly whatโs happening right now.
The graph uses data from Zillow to show how this trend has shifted over time. Hereโs what it tells us:
๐๐๐๐โ๐๐๐๐: 50โ55% of homes sold under asking. That was the norm.
๐๐๐๐โ๐๐๐๐: Only 25% sold under asking, thanks to record-low rates and intense buyer demand.
๐๐๐๐: 50% of homes are selling below asking. Thatโs much closer to whatโs typical in the housing market.
Why This Matters If Youโre Selling Your House
In this return to normal, your pricing strategy is more important than ever.
A few years ago, you could overprice your house and still get swarmed with offers. But now, buyers have more options, tighter budgets, and less urgency.
Today, your asking price can be make or break for your sale, especially right out of the gate. Your first two weeks on the market are the most important window because thatโs when the most serious buyers are paying attention to your listing. Miss your price during that crucial period, and your sale will grind to a halt. Buyers will look right past it. And once your listing sits long enough to go stale, itโll be hard to sell for your asking price.
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Basically, sellers who cling to outdated expectations end up dealing with price cuts, lower offers, and a longer time just sitting on the market. But homeowners who understand what's happening are still winning, even today.
Because that stat about 50% of homes selling for under asking also means the other half are selling at or above โ as long as they're priced right from the start.
So, how do you set yourself up for success? Do these 3 things:
๐๐ซ๐๐ฉ ๐ฒ๐จ๐ฎ๐ซ ๐ก๐จ๐ฎ๐ฌ๐. Tackle essential repairs and touch-ups before you list. If your house looks great, youโll have a better chance to sell at (or over) your asking price.
๐๐ซ๐ข๐๐ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ข๐๐๐ฅ๐ฅ๐ฒ ๐๐ซ๐จ๐ฆ ๐๐๐ฒ ๐จ๐ง๐. Donโt rely on what nearby homes are listed for. Lean on your agent for what theyโve actually sold for. And price your house based on that.
๐๐ญ๐๐ฒ ๐๐ฅ๐๐ฑ๐ข๐๐ฅ๐. Be ready to negotiate. And know that it doesn't always have to be on price. It may be on repairs, closing costs, or some other detail. But know this: todayโs serious buyers expect some give-and-take.
If you want your house to be one that sells for at (or even more than) your asking price, itโs time to plan for the market youโre in today โ not the one we saw a few years ago. And thatโs exactly why you need a stand-out local agent.
Bottom Line: You donโt want to fall behind in this market.
So, let's talk about what buyers in our area are paying right now. With local expertise and a strategy that gets your house noticed in those crucial first two weeks, anything is possible.
๐๐๐ง๐ญ ๐ญ๐จ ๐ค๐ง๐จ๐ฐ ๐ฐ๐ก๐๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐ก๐จ๐ฎ๐ฌ๐ ๐ฐ๐จ๐ฎ๐ฅ๐ ๐ฌ๐๐ฅ๐ฅ ๐๐จ๐ซ? ๐๐๐ญ'๐ฌ ๐๐ก๐๐ญ!
๐ (720) 712-3887
๐ง [email protected]
