Esther Ban Realtor/Ingatlan közvetítő

08/18/2026

🏡 JUST LISTED — A RARE FIND INSIDE FRANKLIN CITY LIMITS! 🔨🌳

It’s not often you find TWO adjoining, cleared buildable lots in town — and even more unusual to have a 3-bedroom septic permit already on file for EACH lot! Together, these lots total .87 acres in desirable Town Mountain, Kingwood Estates, creating an especially interesting opportunity for builders, investors, or buyers who want options.

✨ TWO lots • TWO septic permits • ONE opportunity
🏠 Build two homes — ideal for spec homes or investment
💧 City water available
⚡ Overhead electric
🔨 Stick-built homes allowed | Only 800 sq. ft. minimum
🌳 Light restrictions
🚤 Close to the park & boat ramp
📍 Minutes from downtown Franklin, shopping & dining

Build two homes, build on one and sell the other, or combine them for a larger homesite. Opportunities with this much already in place inside Franklin city limits don’t come along every day.

💰 BOTH LOTS OFFERED TOGETHER AT $108,880

👇 Builders — if these were yours, would you build TWO homes or ONE larger mountain retreat?

Contact me for more details!

08/17/2026

🏡 The real estate market isn’t bad — it’s just different.

And lately, I’m seeing one thing over and over again:

The properties priced right from DAY ONE are the ones getting the attention.

Buyers have choices right now. They’re looking, comparing, watching price reductions, and taking their time before making a decision.

That means simply putting a property on the MLS and hoping the right buyer eventually comes along isn’t enough anymore.

You need a strategy.

✔️ Price for TODAY’S market
✔️ Know your competition
✔️ Make the property stand out
✔️ Market it where the buyers actually are
✔️ Be willing to adjust when the market gives you feedback

And pricing competitively does not mean giving your property away.

It means positioning it so buyers recognize the value — instead of pricing based on what a neighbor sold for two years ago, what you have invested in the property, or what we wish the market would pay.

There ARE buyers out there.

Homes ARE selling.

And there are absolutely opportunities for sellers.

But in this market, strategy matters.

Especially here in the mountains, every property is different. Location, access, views, acreage, condition, restrictions, water, septic, and even the road getting there can change what a buyer is willing to pay.

You don't have to fight the market. You just need to understand how to work WITH it. 🏡⛰️

Esther Ban
REALTOR® | Investment Solutions
Realty ONE Group Vibe
📍 Franklin, NC & Western North Carolina

08/10/2026

🏡 SOLD — and what a way to close this chapter! 🌊✨

A huge THANK YOU to my amazing sellers for trusting me with the opportunity to represent this beautiful Cullasaja River property. ❤️ We entered a challenging market with a strategy, showcased what made this home truly special, and sold it well above what current market conditions and comparable sales were supporting.

That’s why the right pricing strategy, marketing, negotiation, and local market knowledge matter — especially in mountain real estate.

Thinking about selling? Curious what your property could bring in today’s market? Drop a 🏡 below or send me a message — you might be surprised!

Esther Ban | REALTOR®
Realty ONE Group Vibe
📍 Franklin, NC | Western NC Mountains

08/06/2026

🛒🏡 House hunting without a pre-approval is like going grocery shopping without your wallet...

You can walk every aisle.
You can fill your cart.
You can even find the perfect one...

But you're not checking out with anything! 😄

Before you fall in love with a home, get pre-approved. It tells you exactly what you can afford, strengthens your offer, and gives sellers confidence that you're a serious buyer.

In today's market, being prepared can make the difference between "We got the house!" and "We missed out."

Thinking about buying a home? I'd be happy to connect with you and help you get started the right way.

🏡 Your dream home starts with a game plan!

Esther Ban
Real Estate Specialist

52 Iotla Street
Franklin, NC 28734
M: 828.526.6343
m: 914.388.2342
e: [email protected]
Website: https://estherban.myrealtyonegroup.com/

07/22/2026

💰 The biggest difference between building income and building wealth? It's understanding how your assets work together.

Many people spend their lives working hard for money. Wealthy people focus on making their money work for them.

🏡 Homeownership has long been one of the most powerful ways Americans build long-term wealth. Every mortgage payment can build equity, and over time, a well-chosen property May appreciate in value.

But here's the part that often gets overlooked...

NOT every real estate purchase is a good investment.

The right property should fit your goals, make financial sense, manage risk wisely, and—if it's an investment—ideally generate positive cash flow. Buying real estate isn't just about owning property; it's about making smart decisions.

Whether you're purchasing your first home, a mountain getaway, or an investment property, strategy matters.

What's your opinion? Do you believe your home is primarily a place to live, your biggest investment, or a little of both? Let me know in the comments! 👇

07/20/2026

That big tree in your backyard could be worth more than you think...
When buyers pull up to a home, they make their first impression in seconds.
A beautiful, mature tree can instantly make a property feel:
✔ Creates curb appeal
✔ Provides shade & energy savings
✔ Makes buyers feel "at home"
✔ May add 5–15% to resale value*
In fact, well-maintained mature trees may increase a home's value by 5% to 15%, depending on the property and location.
But here's what many homeowners don't realize...
Not every tree adds value.
🌳 Trees planted too close to the house can:
❌ Block natural light
❌ Damage foundations or underground utilities
❌ Increase the risk of storm damage
❌ Lead buyers to worry about future maintenance
The key isn't simply having trees...
It's having healthy, well-placed, well-maintained trees.
Before listing your home, I always look at landscaping from a buyer's perspective. Sometimes a little pruning creates a brighter, more welcoming first impression. Other times, preserving a mature shade tree becomes one of the property's biggest selling features.
💬 Question: What's your favorite tree in your yard? An old oak, maple, dogwood, or something else? Share a photo in the comments—I’d love to see it!
🌿 Esther Ban
Realty One Group VIbe
REALTOR® | Investment Solutions
828-526-6343
Helping homeowners maximize value before they sell.

07/13/2026

💰 Thinking about buying an investment property? Don't make this mistake...

One of the most common things I hear is:

"My neighbor said rental properties are the best investment."

Or...

"My friend makes a fortune on Airbnb."

I'm genuinely excited when people want to invest and build wealth through real estate. But buying an investment property shouldn't be based on what worked for someone else.

It should be based on the numbers.

Two terms every investor should understand are:

🏡 NOI (Net Operating Income)
This tells you how much income the property produces after operating expenses (such as taxes, insurance, maintenance, and property management) but before your mortgage payment. It answers the question:

"How well does this property actually perform?"

📈 ROI (Return on Investment)
ROI measures how hard your money is working for you. It compares your profit to the amount of money you've invested.

A property can have an excellent NOI but a disappointing ROI if you paid too much or invested too much cash.

Likewise, a property with a modest NOI could deliver an outstanding ROI if you purchased it wisely and financed it strategically.

👉 Here's the bottom line:
Don't buy an investment property because someone else says it's a "good deal."

Buy it because the numbers make sense.

Whether you're looking at long-term rentals, short-term vacation rentals, or your very first investment property, understanding the numbers before you buy can save you thousands of dollars—and help you build lasting wealth.

If you've been thinking about investing but aren't sure where to start, let's sit down and run the numbers together.

Knowledge beats guesswork every time.

📍 Esther Ban
Realty One Group Vibe
REALTOR® | Investment Solutions
Helping clients make smarter real estate and financial decisions.

06/18/2026

🌿 Riverfront Retreat on the Cullasaja River! 🌿

Offered at $358,880, this updated mountain cabin is the definition of a turnkey getaway.

885 Sugarfork Rd, Franklin NC 28734

The Highlights:
✅ Beautifully Updated 2-Bedroom, 1-Bath Cabin
✅ Nestled on 1.01 Unrestricted, Park-like Acres
✅ ~250 Feet of Direct, Stunning Cullasaja River Frontage
✅ Sold Fully Furnished & Turnkey
✅ Effortless, Paved State Road Access
✅ Perfect for Investors, Vacationers, or Full-Time Living

Wake up to the sounds of rushing water on your screened porch, Premier trout fishing right in your own flat, gentle yard, and easy access to both downtown Franklin and the upscale boutiques of Highlands.

Is this waterfront paradise on your bucket list? 🏔️

Contact me for more details or to schedule a private showing. Listing details in the comments and link below.

https://estherban.myrealtyonegroup.com/single-family/csr/26047584/885-sugarfork-rd-franklin-nc-28734

ESTHER BAN
Real Estate Specialist
📲 M: 828.526.6343
📧 E: [email protected]
🌐 estherban.myrealtyonegroup.com
📍 52 Iotla Street, Franklin, NC 28734

06/16/2026

🏡 THINKING ABOUT BUYING YOUR FIRST HOME?

Despite what the headlines may say, first-time buyers are still buying homes every day.
The difference in today's market? Preparation matters more than ever.

Many buyers wait until they find the perfect home before talking with a lender or creating a plan. Unfortunately, by then they're often competing against buyers who are already prepared and ready to act.

The buyers having the most success today are the ones who:

✔️ Know their budget before they start shopping
✔️ Have a solid pre-approval in hand
✔️ Understand which features are "must-haves" and which are "nice-to-haves"
✔️ Have a strategy before emotions take over

Homeownership in 2026 isn't impossible.

It simply requires a roadmap instead of guesswork.

As a local Realtor® and Investment, and long-term financial planner, I help buyers understand the process, avoid costly mistakes, and create a plan that works for their goals and budget.

If buying a home is on your vision board this year, let's have a conversation.

You may be closer than you think. 💛

📍 Franklin, NC & Western North Carolina Mountains

05/25/2026