06/04/2026
Five things I see in 90 percent of law firm audits.
One. The home page describes the firm, not the client's problem. Nobody searches "Trial Lawyers Since 1987." They search "how long does divorce mediation take in Florida."
Two. Attorney bios have no E-E-A-T signals — no linked credentials, no publication history, no schema. Claims don't get cited. Verified expertise does.
Three. No FAQ pages, or FAQs full of questions nobody actually asks.
Four. Practice area pages are generic boilerplate that could belong to any firm in any state.
Five. The site hasn't been updated in 18 months. AI platforms weight recency heavily on legal topics — for good reason.
None of these are technical problems. They are content and credibility problems. Drop your firm's URL in the comments and I'll audit one next Friday.
— Bob Levin, CTO at Mediate Lawsuit | lawsuit.com