06/02/2026
Ask Dr. Copyright® About Taylor Swift's Voice
Dear Doc:
I could swear that I have seen Taylor Swift in videos on the Internet saying that she loves some product or other, or endorsing a hotel. Please tell me that my favorite singer (and top 30 songwriter) is not so crass.
Signed,
Swifty LaCzar
Dear Swifty:
Yes, TayTay is not that crass, but lots of Internet scammers are! They are using her voice and her likeness, and AI tools to create “deepfakes” to try to profit from her reputation. But we can be fearless, because intellectual property law is coming to the rescue!
Ms. Swift recently filed two “sensory mark” trademark applications for audio clips and one image of herself to use in going after the fakers. In one of the audio clips, she says: "Hey, it's Taylor Swift, and you can listen to my new album, ‘The Life of a Showgirl,’ on demand on Amazon Music Unlimited.” The second clip says: "Hey, it’s Taylor. My brand new album ‘The Life of a Showgirl’ is out on October 3 and you can click to pre-save it so you can listen to it on Spotify.” She also filed an image showing her onstage in a sequined outfit, pink guitar in hand.
There are state 'Right of Publicity' laws that offer limited protection against unauthorized use of a famous individual’s likeness. Trademark filings, however, may represent another kind of legal weapon. Registering a celebrity's recorded voice is a new kind of trademark registration that has not yet been tested in court. When used along side copyrights, this trademark may provide a tool to go after the deepfakes.
As the Doc has often pointed out, trademarks protect the public against confusion as to the source or origin of goods and services. By registering her own voice, Ms. Swift will be able to claim that deepfakes mislead the consumer into believing that whatever the deepfake is selling originates with, or is endorsed by her. Under trademark law, the statute of limitations, standards of proof, and damages are very different from those under copyright law, and this will likely make any lawsuit that she files much more powerful.
Is your voice or image an important asset to you? Speak now to the attorneys at LW&H who may help you file your own “sensory mark” trademark applications. You never know when someone will deepfake you!
Until next month,
The “Doc”