08/21/2026
What does it look like to build a career around communication, connection, and helping others find their voice?
In Episode 15 of Built in the 517, I sit down with Carrie Rathbun Hawks, APR, owner of Rathbun Public Relations.
Carrie shares how more than three decades in public relations have taught her about the importance of relationships, and why good communication starts with listening and understanding your audience.
But Carrie’s story has also grown beyond PR.
Today, she is an ATHENA-Certified Facilitator with a passion for helping women become more confident and authentic leaders. Through ATHENA Leadership Circles, Carrie helps women better understand their individual leadership styles while exploring the eight principles of ATHENA leadership.
She hopes that women walk away feeling more confident in themselves, better equipped to advocate for themselves and others, and reminded that they can make it through the challenges in front of them.
Carrie is also offering 10% off registration for one of her Being ATHENA Leadership Circles to those who heard about the opportunity through Built in the 517. Contact Carrie and mention the podcast to learn more.
There is so much in this conversation about building a business, building relationships, believing in yourself, and helping others grow along the way.
Watch Episode 15 of Built in the 517 and get to know Carrie Rathbun Hawks.
https://youtu.be/osuyqxxj3Tg
Connect with Carrie
Website: https://rathbunpr.com/
Facebook: https://www.facebook.com/RathbunPR
LinkedIn: https://www.linkedin.com/in/carrie-rathbun-hawks-apr-11a39210/
Email: [email protected]
ATHENA International: https://www.athenainternational.org/
ATHENA WIN through the Lansing Regional Chamber: https://www.lansingchamber.org/athenawin/