The Cult Agency

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The Cult Agency

Founded in 2015 by Paul Loraine, The Cult Agency is set up to represent some the world’s leading music producers and DJ’s.

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The Cult Agency is the consultancy arm of Rhythm Cult, handling label parties, DJ bookings, promo campaigns, and educational activities across the electronic music industry. Working out of London, Barcelona and Argentina The Cult Agency has established itself within the electronic music industry by maintaining a distinct level of excellence only associated with the Rhythm Cult brand.

07/28/2026

The Cult Agency concludes Detroit Techno Militia ’s campaign for Jani Ho – DTM011.

Congratulations to Jani Ho and the entire Detroit Techno Militia team on another outstanding release. It has been a real pleasure to support this project and be entrusted with the pre-release campaign strategy.

At The Cult Agency, success is about connecting exceptional music with the right DJs, tastemakers, broadcasters and media at the right moment, maximising its reach across the global electronic music community.

Campaign Highlights

• 704 promo opens
• 1,029 individual plays
• 137 DJ ratings
• 35 public reviews and support posts
• 2 press features

Support came from key names across the scene, including Ben Sims, Carl Craig, Kiko Navarro, Funk D’Void, Robert Owens, Chris Fortier, Anthony Pappa, Madben, Tocadisco, Heidi Lawden and many more.

The release achieved widespread exposure across press, radio and digital platforms, securing featured placements including Beatport Best New Techno, Latest Releases and Staff Picks, alongside Traxsource Techno Featured and the 13 July Editorial Selection.

Broadcast and media support included DI.FM, Ibiza Voice, Tsugi Magazine, Overload Radio and Connect FM, while Apple Music featured the EP across an extensive range of editorial New Releases throughout Europe, North America, South America, Asia, Africa, Oceania and the Middle East.

“Last Run” emerged as the standout track for many tastemakers, praised for its hypnotic groove and driving energy, while “Blue Mechanics” received widespread recognition for its analogue sound design and classic Detroit techno influences.

A sincere thank you to every DJ, artist, radio presenter, journalist and supporter who downloaded, charted, played and championed this release around the world.

Want your music heard by the right DJs? Drop us a DM to find out how The Cult Agency can support your next release.

07/22/2026

Some campaigns remind you why you do this.

We're incredibly proud to close the campaign for Huxley - The 7th Cycle on Rhythm Cult

From day one, we knew this EP was something special. Seeing it resonate across the global underground community has been a privilege.

The release generated outstanding international support from DJs, artists, broadcasters, media, playlist curators and tastemakers, making it one of Rhythm Cult's strongest campaigns to date.

**Campaign highlights**

• 724 unique opens
• 1,285 total plays
• 190 ratings received
• 37 public support posts & reviews

Support came from an incredible range of artists including Jamie Jones, Richie Hawtin, Joseph Capriati, Roger Sanchez, Carl Craig, DJ Harvey, Ben Sims, Adriatique, Agoria, Âme, Marco Faraone, Steve Bug, Audiojack, Bushwacka, Claptone, Danny Howells, Paco Osuna, Eelke Kleijn, Joyce Muniz, Mano Le Tough, WhoMadeWho, Shiba San, Robosonic, Chris Fortier, Just Her, Satoshi Fumi and many more.

The EP also received major editorial support across Beatport and Traxsource including "Best New House", "House Featured", "What's Hot", "New Releases", "Editorial Selections", "Hype Chart" and "Weekend Weapons", alongside playlist support from Beatport, Will Clarke, Austin Kramer, ICONYC and others.

Across the campaign, "On The Fence" established itself as the standout club record, while "Fantasy" became the editorial favourite, surpassing "50,000 playlist listeners" and reaching the "Beatport House Release Chart".

The music also found its way onto radio stations across Australia, Europe, North America, South America, Asia and Oceania, with additional support from media including When We Dip, Ibiza Voice, Decoded Magazine, DMC Magazine, Different Grooves and Dubiks Magazine.

Most importantly, thank you to everyone who listened, downloaded, charted, played, reviewed, shared and believed in this release. Independent labels thrive because of the people who continue to support underground music.

Massive congratulations to Huxley on an exceptional record, and thank you to everyone who helped make *The 7th Cycle* such a succes

07/16/2026

The Cult Agency is pleased to be supporting the promo campaign for GUMR Acid Freq EP on Freaky Nation Records.

Paying homage to the classic superfreq sound; built around rolling rhythms, analogue textures, and the unmistakable energy of the TB-303. A heads-down workout engineered strictly for peak-time floors and dark corners.

Accompanied by two distinctive remixes amplifying its raw warehouse aesthetic. Acif Freq has seen early support from global tastemakers and friends;

Kiko Navarro
Jamie Jones
Ruben Mandolini
Silicone Soul
Trevor Rockcliffe
Chris Fortier

07/10/2026

We are delighted to lead the promotional campaign for Kenneth Graham's exceptional new EP (WGD12012) on the We’re Going Deep imprint.

Graham masterfully shifts sonic gears, moving seamlessly from the raw, driving acid pressure of 'JoshRIP' and the deep, dub-infused late-night grooves of 'Greedworx', into the elegant rhythms of 'Hiding From Machines' and the hazy, melodic syncopation of closing cut 'Mecca'.

A diverse and refined curation; perfectly balancing machine funk, deep emotion, and pure dancefloor energy.

Early support from heavyweight tastemakers & friends;

Radio Slave (Official) Acidpauli Adriatique Roger Sanchez Agoria Silicone Soul Marco Latrach

07/03/2026

The Cult Agency wraps up Detroit Techno Militia 's campaign for Eisbrenner 's – DTM010

Congratulations to Eisbrenner and the Detroit Techno Militia team on another distinguished release. It has been a real privilege to support this project and be trusted with the pre release campaign strategy.

Success at The Cult Agency goes far beyond numbers. Dedicated to connecting exceptional music with the right audience at the ideal moment, driving its reach throughout the international electronic community.

Campaign highlights:

704 unique opens
1,118 total plays
139 ratings received
31 public support posts and reviews

Support came from key names across the scene including;

Adriatique, Richie Hawtin, Ben Sims
Carl Craig, Kölsch, DJ Harvey, Michel de Hey, Satoshi Fumi, Chris Fortier &
Arnaud Le Texier

The release made an immediate impact on Apple Music, landing spots across their Electronic New Releases and earning a prominent feature on the Hypnotic Techno playlist. Broadcast support from international stations, including Kiss FM Australia, Point Blank DAB, Radio Resonance, WRCT FM, and React Radio Cardiff.

MedAx took center stage as the release’s top performer, capturing widespread acclaim for its relentless acid groove, hypnotic minimalist energy, and peak-time warehouse appeal.

A sincere thank you to every artist, programmer, and listener charting, spinning, and supporting these tracks on dancefloors and airwaves worldwide.

06/11/2026

The Cult Agency wraps up Detroit Techno Militia campaign for J.Garcia – DTM009

Congratulations to J.Garcia and the Detroit Techno Militia team on a standout release. It has been a real privilege to support this project and be trusted with the pre release campaign strategy.

At The Cult Agency, success is measured by more than numbers. It is about placing powerful music in front of the right people at the right time, and watching it move through the global scene.

Campaign highlights:

Unique opens: 712
Plays: 1,162
DJ ratings: 149
Public reviews and support posts: 73

Support came from key names across the scene including Ben Sims, Radio Slave, Richie Hawtin, Joseph Capriati, Roger Sanchez, Carl Craig, Paco Osuna, Anthony Pappa, Robert Owens, DJ Harvey, and Âme.

Featured across Beatport editorial selections including Best New Techno and Latest Releases, alongside support from Traxsource. Global radio play included KISS FM Australia, Tsugi Magazine, Ibiza Voice, Decoded Mag, and Radio Resonance.

Standout moment of the campaign came from “Boiling Point”, widely highlighted for its driving groove and unmistakable Detroit energy.

Thank you to everyone who listened, charted, and is playing it out across clubs and radios around the world.

06/04/2026

We are delighted to power the promo campaign for Huxley 's debut EP on Rhythm Cult

“The 7th Cycle”

Continuing a legacy built across some of the underground’s most respected imprints, including Knee Deep In Sound and Moon Harbour delivers a release that perfectly reflects his distinctive sound.

Deep grooves, powerful low-end energy and refined musical detail come together across a record built for dancefloors, after-hours sessions and everything in between.

This release will be available as a limited edition vinyl, with download and streaming worldwide from 10th July.

Only 48 hours in, and already receiving feedback support from DJs and friends: Jamie Jones Judge Jules Paco Osuna Eelke Kleijn
Magit Cacoon Chris Fortier & Just Her

The journey is just getting started.

05/29/2026

The Cult Agency is proud to spearhead the promo campaign for Late Night Cuts “Steezy Crunch” on Wirelab Records

Two tracks offering a heads down, stripped back lesson in dubby restraint; with up front vocal counterpoint and driving heavy grooves designed to push the late night momentum to the limit.

Early support from premier tastemakers and friends; Jamie Jones Red pig flower Trevor Fung Gordon Kaye

05/14/2026

The Cult Agency is thrilled to present the promo campaign for the next digital EP from the Detroit Techno Militia stable; (DTM010) from German DTM producer Eisbrenner

Three distinct tracks navigate between sparse, atmospheric textures to full on driving acid distortions.

‘MedAx’ takes no prisoners; hits with an addictive groove building into a peak-time acid drenched monster.

'Tribe' shifts the energy into a tighter, heads down aesthetic, creeping subtly whilst maintaining momentum and a relentlessly funky build.

‘Weltenraum’ brings an urgent industrial offering, creeping arpeggios and metallic textures, closing this fully rounded release for Germany's DTM soldier.

Already getting support from friends and heavyweights of the scene:
Dj Harvey Karotte DJ Arnauld Le Texier Trevor Fung
Michel de Hey (official)
Ben Sims Lars Behrenroth

05/13/2026

The Cult Agency is proud to lead the promo campaign for the highly anticipated ‘Halo' single from Paul Loraine & Dclviii Ofc on

One for the peak-time emotive techno warriors; Halo offers an urgent melodic momentum with rolling low end pressure and driving syncopated soundscapes. A perfect offering where tension and emotion collide.

On remix duties, Magnetik Source-Official offer a deeper textural pivot where the cinematic aesthetic meets low-end subtle grooves.

Early support coming in from tastemakers & friends; Âme Carl Craig Paco Osuna Fumi Satoshi Machida Colin Dale Joseph Capriati

Address

Detroit, MI

Website

http://www.thecultagency.com/

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