07/07/2026
AGENTS: The Biggest Complaint from Sellers with Slow Listings: "I Haven't Heard from My Agent."
Communicate regularly with your seller, even if it is very slow and you have no showings.
Tips:
- Provide market updates. Share current interest rate trends, buyer activity, and any changes in the overall market.
- Prepare updated CMA. Inform seller of recently solds, price reductions, expireds, and competing inventory.
- Refresh your MLS listing. Update the description, replace or reorder photos, change the primary photo. Sometimes an attractive interior image performs better than the front exterior.
- Send your seller the updated MLS link so they can see the improvements and know what prospective buyers are viewing.
- Verify your listing on public real estate websites. Make sure the photos, description, price, and property details are displaying correctly.
- Use AI as a marketing tool. Generate fresh listing descriptions, headlines, and social media content, then personalize the final version with your own knowledge and YOUR voice.
- Market to the neighborhood again. Send updated postcards or, if you're working with a limited budget, walk the neighborhood with door hangers featuring the property.
- Schedule another open house. It doesn't have to be on a weekend. A Friday afternoon (or weekday afternoon) open house can attract a different group of buyers.
- Refresh your social media campaign. Create new posts, videos, reels, or neighborhood highlights. If marketing isn't your strength, ask for help.
- Many title companies offer great marketing resources, design assistance, and social media support to help promote your listing. Reach out to your rep.
Small changes and persistence, often create new opportunities and let seller know you actually work on selling the property.