The Mermaid Lawyer

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United States
Dania Beach, FL
The Mermaid Lawyer

An Entertainment, Copyright & Trademark Law Firm
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09/02/2026

Too many things to post about. Not enough time to post.

My camera roll is currently several weeks ahead of my social media.

The last few weeks have included Nashville for the Lunch Hour Legal Marketing Podcast Conference, my birthday, the kids going back to school and all the new schedules that come with it, New Orleans for the Cutting Edge Nola Music Conference where I spoke on two different legal CLE panels, client matters in between, and, of course, being Mom.

In New Orleans, I had the chance to speak on two very different but equally timely topics: artificial intelligence and legal ethics, and the evolving world of trademark protection, including newer and less traditional filings involving NIL sound marks and visual marks.

And somehow I still have Nashville videos, New Orleans panel clips, client trademark registrations, birthday photos, Dolly Parton adventures and hundreds of other things I’d like to post.

So for now, one photo.

There’s a lot more coming. 🧜‍♀️⚖️

08/26/2026

The metaverse has a dress code. 🧜‍♀️⚖️💻

Tomorrow I’m trading the tail for a blazer and taking The Mermaid Lawyer® underwater at Cutting Edge CE in New Orleans.

I’ll be joining attorneys Peter Koziol, Eugene Radcliff, and Max Hass for Trademark 3.0: Algorithmic Branding and the Metaverse as part of the Cutting Edge CE Conference, offering continuing legal education for attorneys and professional education for those working across the music industry.

We’ll be getting into what happens when trademarks collide with AI, virtual worlds, celebrity identity, and the increasingly blurry line between reference, association, and infringement.

Taylor Swift will make an appearance.
Matthew McConaughey will make an appearance.
Other trade dress will make an appearance. 🌳

The actual celebrities will not.

Probably.

See you at Cutting Edge. ⚜️

08/23/2026

One of the very best things I got out of law school had nothing to do with becoming a lawyer. 💕

It gave me my best friend.

20 years later, she’s still the person taking me out for birthday dinners, showing up with an absolutely ridiculous amount of roses 🌹😂, treating me like a princess, and celebrating life with me through every version of it.

Love you, bestie. 💕⚖️🌹

08/19/2026

Birthday girl! 🎂✨

Feeling pretty lucky that I get to be a lawyer ⚖️ and a mermaid 🧜‍♀️, a mom and an entrepreneur, a professional and a creative, all at the same time.

I’m grateful for this wonderfully unconventional life and for the people who love me, support me, trust me and are part of it.

I’ve seen enough of my dreams turn into real life to believe pretty strongly in birthday wishes.

So I’m making a few more today, with a little Mermaid magic for good measure. 🧜‍♀️✨

08/14/2026

I was invited to Nashville to speak about building The Mermaid Lawyer® into a distinctive legal brand… so naturally, I took the stage in a mermaid tail. 🧜‍♀️⚖️

Such an incredible few days at the Lunch Hour Legal Marketing Podcast Hour Legal Marketing Summit talking Brave Positioning, branding, AI, LLMs, SEO, PPC and what’s working in legal marketing.

My biggest takeaway from our panel?

You don’t have to look or sound like everyone else to be taken seriously.

Humor humanizes. Personality creates connection. Distinctiveness makes you memorable. The key is having the substance to back it up.

And there was so much warmth in the room. 🔥😂 If you know, you know.

Thank you Conrad Saam , Gyi Tsakalakis and the entire Mockingbird team for the invitation and such a warm welcome. 💚

Shout out to my co-panelists: attorneys Jeremy Schilling of The Bald Injury Lawyers and Lee Rudin of LEE RUDIN 💪

And special thanks to my mer wrangler, patent attorney and IP litigator Peter Koziol 🧜‍♀️⚖️

08/13/2026

🧜‍♀️ Another trademark officially registered! ®️

This one feels especially fitting for The Mermaid Lawyer®.

Congratulations to my client, Mermaid Nikki, The Wanderlust Mermaid®, on the federal registration of SPRINGS LIFE® in four classes. ⚖️🧜‍♀️

Nikki is a professional mermaid, NAUI Certified Mermaid Instructor, Miss Mermaid America, and a passionate advocate for Florida’s natural springs and the ecosystems that make them so extraordinary.

She created SPRINGS LIFE® around that love for the springs, with products ranging from wetsuits and apparel to water bottles and more. A portion of the proceeds from her Springs Life shop also benefits organizations working to preserve and protect Florida’s springs.

After hundreds of filings over the years, I still love seeing that registration certificate come through for a client.

But I have to admit… helping another mermaid secure a federal trademark registration for a brand inspired by Florida’s springs is a pretty perfect day at The Mermaid Lawyer®. 🧜‍♀️⚖️

Congratulations, Nikki! 💚

08/11/2026

Excited to be in Nashville for the Lunch Hour Legal Marketing Summit and to speak today on the Brave Positioning panel! 🧜‍♀️⚖️

As a trademark attorney, I know that differentiation isn’t just a marketing concept. It’s the foundation of a strong brand.

And after five years of consistently showing up as The Mermaid Lawyer®, I definitely have some thoughts on what it means to lean into what makes you different, even when other people think it’s too unconventional, too risky, or maybe even a little too gimmicky. 😉

Looking forward to a great conversation about building a brand people actually remember.

The Summit is already off to an incredible start. Thank you Lunch Hour Legal Marketing Podcast Conrad Saam and Gyi Tsakalakis for inviting me!!

Address

29A South Federal Highway
Dania Beach, FL
33004

Telephone

+19543066624

Website

http://www.CharlotteTowneLaw.com/

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