08/12/2026
July 2026 North Texas Real Estate Market Snapshot
The July numbers show that North Texas is definitely not a one-size-fits-all real estate market. Some cities are holding strong, while others are giving buyers more negotiating power.
🏆 McKinney and Frisco stand out as two of the strongest overall markets. McKinney recorded 214 home sales with a median price of $530,000, up 1.92% from the previous month. With 296 new listings, there is healthy activity from both buyers and sellers.
Frisco continues to show strength with 193 homes sold and a median price of $682,060. Prices were nearly unchanged at just 0.43% lower, suggesting good price stability. Frisco also added 336 new listings, creating more opportunities for buyers.
💎 Prosper continues to shine in the luxury market. Its $905,000 median sales price was the highest of all the cities and increased 3.43%. Homes are taking longer to sell, though, averaging 49 days on market.
📈 Dallas remains the volume leader with an impressive 629 homes sold and 850 new listings. Plano had 199 sales, while Allen recorded 115 and actually saw home sales increase 5.50%.
🌳 Little Elm, Celina and Oak Point offer some interesting opportunities. Little Elm's median price of $400,000 provides a more affordable alternative to neighboring Frisco and Prosper. Celina's median price remained relatively steady at $500,000, while new listings jumped 48.08%.
Oak Point may be the surprise of the month. Sales increased 45.45%, days on market dropped 38%, and price per square foot increased 17.10%.
⚠️ Gunter appears to be facing the greatest challenges, with a median price of $387,000 and homes averaging 99 days on market. However, only six homes sold, so a few transactions can dramatically affect its percentages. Aubrey is also moving more slowly, with sales down 38.46% and an average of 61 days on market.
🏡 The takeaway? Buyers have more choices and potentially more negotiating power, while sellers need to pay closer attention to pricing, condition, and presentation.
The market is still moving—it has simply become a market where having the right strategy matters more than ever.
