10/10/2026
Here's something some Dallas-Fort Worth sellers aren't going to enjoy hearing:
If your house has been sitting for months and buyers consistently refuse to pay your asking price, the market may already be telling you that you're overpriced.
I recently searched MetroTex MLS for Plano homes with at least 4 bedrooms, 3 bathrooms, and priced at $699,000 or below.
The search returned 139 properties.
One property showed an astonishing:
429 cumulative days on market.
And throughout the search?
Open houses.
Price reductions.
More price reductions.
Properties continuing to sit.
This is why I tell sellers:
Your listing price is what you're asking.
Market value is ultimately about what qualified buyers are actually willing to pay under current conditions.
Those aren't always the same number.
A seller may say:
“I need $700,000.”
Okay.
A buyer doesn't care what you need.
A seller may say:
“I put $80,000 into this house.”
Okay.
The market doesn't automatically reimburse renovations dollar-for-dollar.
A seller may say:
“My neighbor sold for $750,000.”
When?
What condition?
What square footage?
What interest-rate environment?
What competition existed at that time?
Real estate is market-specific and time-specific.
And right now, sellers in many DFW segments are competing harder for buyers than they were during the pandemic-era frenzy.
That means pricing matters.
Condition matters.
Presentation matters.
Concessions matter.
And being realistic matters.
If a buyer presents an offer supported by current comparable sales and your response is simply:
“I'm not taking that.”
That's your right.
But if your property remains unsold month after month, eventually you have to ask whether you're negotiating with the buyer…
or arguing with the market.
As a Dallas-Fort Worth real estate broker, I would rather have an uncomfortable pricing conversation with a seller BEFORE listing than spend six months chasing the market downward.
Because sometimes the best advice isn't:
“Let's keep trying.”
Sometimes it's:
“At this price, you probably shouldn't sell right now.”