Ser & Associates, PLLC

Ser & Associates, PLLC Ser & Associates (S&A) is a women-owned, minority, boutique law firm serving businesses and individuals throughout Florida.

Ser & Associates is a premier small business law firm offering its clients a full range of legal services to help them run, grow and protect their businesses. All of our attorneys have extensive experience built on years at large international law firms, government agencies and as in-house corporate counsel. This experience not only allows us to provide our clients with a comprehensive approach wh

en handling their matters, but ensures a business approach to our legal services. Our services include:
- corporate and business counsel;
- real estate services (acquisition/sale, leasing, land use & zoning);
- intellectual property protection;
- mediation and litigation representation;
- estate planning and wealth protection. Our clients include well-established
businesses, start-ups, not-for-profits, and private residential and commercial property owners.

09/03/2026

📄 Contract Renewal Mistakes

Automatic renewal clauses can easily go unnoticed and by the time you realize it, you may already be committed for another term.

In this video, we discuss why paying attention to renewal terms and notice periods matters when reviewing a contract.

Have a contract coming up for renewal? Contact us at 305-222-7282 or [email protected] before you sign or renew.

Ser & Associates
A Business Approach to Legal Services

Buying commercial property is a major investment and the legal details matter before you sign.From zoning and existing l...
09/03/2026

Buying commercial property is a major investment and the legal details matter before you sign.

From zoning and existing leases to liens, permits, and due diligence, asking the right questions early can help you avoid costly surprises later.

At Ser & Associates, we help business owners navigate commercial real estate transactions with a practical, business-minded approach.

📩 Ready to make your next move with confidence? Contact us to discuss your commercial real estate needs 305-222-7282 or [email protected]

Ser & Associates
The Business Owner's Law Firm

Sometimes, a logo is more than just a logo. 👀Trademark disputes can come down to surprisingly small details and what see...
08/26/2026

Sometimes, a logo is more than just a logo. 👀

Trademark disputes can come down to surprisingly small details and what seems obvious at first glance may be a lot more complicated from a legal perspective.

Would you have thought these two logos were too similar? 🍎🍐

Ser & Associates
A Business Approach to Legal Services

You've worked hard to build your business but have you taken steps to protect it?Asset protection isn't just for large c...
08/26/2026

You've worked hard to build your business but have you taken steps to protect it?

Asset protection isn't just for large corporations. Every business owner should understand how legal structure, liability exposure, personal guarantees, and business practices can impact both business and personal assets.

In our latest blog, we discuss key considerations that can help business owners reduce risk and create a stronger foundation for the future.

🔗 Read the full article on our website to learn why proactive planning today can help prevent costly problems tomorrow https://ser-associates.com

If you would like to discuss your business structure or asset protection strategy, contact Ser & Associates at 305-222-7282 or [email protected].

Ser & Associates
The Business Owner's Law Firm

08/25/2026

Every business has different legal needs but having the right legal partner can make all the difference.

At Ser & Associates, we work alongside entrepreneurs, business owners, developers, and investors through every stage of their journey. From business acquisitions and contract negotiations to commercial leasing, real estate transactions, and litigation when necessary, our goal is to provide practical legal solutions that support long-term success.

Watch the video to learn more about the services we offer and how our business-minded approach helps clients navigate today's legal challenges.

Ready to protect and grow your business? Contact Ser & Associates at 305-222-7282 or [email protected].

Ser & Associates
The Business Owner's Law Firm

08/19/2026

Strong nonprofit organizations are built on more than a meaningful mission, they're built on good governance.

A conflict of interest isn't necessarily a problem. What matters is having the right policies in place to identify, disclose, and manage those situations appropriately.

A well-drafted conflict of interest policy helps promote transparency, strengthens board governance, and can reduce potential liability for both directors and the organization.

Watch the video to learn why this policy is an essential part of every nonprofit's legal framework.

If your nonprofit needs guidance on governance policies or compliance, contact Ser & Associates at 305-222-7282 or [email protected].

Ser & Associates
A Business Approach to Legal Services

Our latest Small Business Story is here! This week, we’re shining the spotlight on Brilliance Belize and sharing the sto...
08/19/2026

Our latest Small Business Story is here!

This week, we’re shining the spotlight on Brilliance Belize and sharing the story, passion, and people behind the business.

Haven’t had a chance to read it yet? Consider this your sign.

🔗Catch up on this week’s SBS: https://bit.ly/BrillianceBelize

Can AI help you draft a contract? Yes, but we do not recommend it. A contract is more than words on a page. It should r...
08/18/2026

Can AI help you draft a contract? Yes, but we do not recommend it.

A contract is more than words on a page. It should reflect your business, protect your interests, and address the risks unique to your situation. It also must comply with the applicable law and ensure its validity.

AI can be a useful starting point for you to understand certain legal points, but relying solely on generic templates or AI-generated language may leave important protections out of your agreement that may cost you thousands of dollars in the future to defend or to ensure your rights.

If you'd like your contracts reviewed or drafted by experienced legal counsel, contact Ser & Associates at 305-222-7282 or [email protected]

Ser & Associates
The Business Owner's Law Firm

08/12/2026

Understanding business starts with experience.

Before becoming an attorney, Lilly spent nearly a decade in the business world. That firsthand experience, combined with years of legal practice, provides a unique perspective on the challenges entrepreneurs face at every stage of growth.

At Ser & Associates, we don't just provide legal advice, we offer practical, business-minded solutions to help our clients start strong, grow strategically, and protect what they've built.

Watch the video to learn how Lilly’s business background continues to shape the way our firm serves business owners every day.

Ready to build, grow, and protect your business? Contact Ser & Associates at 305-222-7282 or [email protected].

Ser & Associates
A Business Approach to Legal Services

Growth brings opportunity but it also brings new legal considerations.As your business expands, your contracts, complian...
08/11/2026

Growth brings opportunity but it also brings new legal considerations.

As your business expands, your contracts, compliance, employment practices, and long-term strategy should evolve with it. A legal approach that worked when you launched may not be enough for where your business is headed next.

The right legal guidance isn't just about solving problems, it's about helping you grow with confidence.

Contact Ser & Associates at 305-222-7282 or [email protected] to learn how we can support your business at every stage of growth.

Ser & Associates
A Business Approach to Legal Services

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2020 Ponce De Leon Boulevard, Suite 1101
Coral Gables, FL
33134

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