03/06/2026
Why is home staging important?
According to the 2021 Profile of Home Staging by the National Association of REALTORS (NAR), 82 percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. And consider these numbers that demonstrate home staging is a common and effective industry practice that professionals feel confident spending money on:
* Staging the living room was found to be very important for buyers (46 percent), followed by staging the master bedroom (43 percent), and staging the kitchen (35 percent).
* Among buyers’ agents, having photos (83 percent), videos (74 percent) and virtual tours (73 percent) available for their listings was more important since the beginning of the COVID-19 pandemic.
* 23 percent of buyer’s agents said 23 percent of sellers’ agents reported that staging a home increased the dollar value offered by between one and five percent, compared to other similar homes on the market that are not staged.
* 31 percent of sellers’ agents said they staged all sellers’ homes prior to listing them for sale.
* 49 percent of sellers’ agents used a staging service.
* The most common rooms that were staged included the living room (90 percent), kitchen (80 percent), master bedroom (78 percent) and dining room (69 percent).
* The median dollar value spent when using a staging service was $1,500, compared to $300 when the sellers’ agent personally staged the home.
