TrialFocus

TrialFocus Helping trial lawyers and their clients view their cases through the eyes of real-life jurors. Do some of your clients have unreasonable case expectations?

Asking the Right Questions
As a civil litigation attorney would you agree that case outcomes are often hard to predict? Do you want to know if the jury will believe your client before you step into the courtroom? Do you want to know if your case presentation will appeal to the jury? Gaining Case Insight
TrialFocus is a litigation and trial consulting firm that can help you answer these questions.

We use focus groups and mock juries to help uncover case strengths and weaknesses, assess witness credibility and test-drive case themes, arguments and evidence presentation. Experience Matters
Unlike many trial consultants, TrialFocus is composed of attorneys with real-life trial experience. We are board-certified attorneys who have represented both plaintiffs and defendants in civil court cases in the Tampa Bay, Florida area. Planning Your Next Move
To learn more about our services request our free e-brochure at [email protected] or call (727) 524-4201.

12/16/2025

When Is a Photograph Allowed into Evidence?

A recent Florida appellate decision offers a helpful reminder about something many people assume is complicated—but really isn’t: how a photograph gets admitted into evidence at trial.

In Universal Property & Casualty Insurance Co. v. St. Fleur, a trial judge kept certain photographs out of evidence because of a supposed “lack of foundation”. An evidentiary foundation is the basic explanation a lawyer gives to show the judge that a piece of evidence is what it appears to be and can be trusted enough for the jury to see it. On appeal, the Fourth District Court of Appeal disagreed with the trial judge and reversed the case, explaining that the bar for admitting photographs is intentionally low.

Under Florida law, a photograph can be admitted if someone with personal knowledge confirms that it accurately shows what it claims to show. In everyday terms, the required question is simple: “Does this photograph fairly and accurately show what the property looked like at the relevant time?” If the answer is yes, the photograph is authenticated and should be admitted.

The appellate court emphasized that this step is not about deciding whether the photo proves anyone’s case. Arguments about when the photo was taken, whether things changed later, or how much weight the jury should give it are matters for the jury—not reasons to keep the photo out altogether.

The takeaway is straightforward: courts are meant to let juries see relevant evidence once its basic accuracy is established. The real debate happens afterward, through testimony, questioning, and argument—not by blocking the evidence at the door.

10/09/2024

We are looking for mock jurors to attend an in-person mock trial in Gainesville Florida next Tuesday or Wednesday (10/15 or 10/16). We will pay $75 for your attendance and will pay an additional $25 if you refer someone that we can use as a mock juror. If interested please send a Facebook DM to this post or call 727-492-7094 (leave a VM if no answer) or email [email protected]. I promise you will enjoy the experience if selected!

My friend and colleague Jay Deratany recently sat down to discuss his career arc from trial attorney to playwright and m...
07/24/2024

My friend and colleague Jay Deratany recently sat down to discuss his career arc from trial attorney to playwright and movie director. After scoring a string of record verdicts in injury and malpractice cases Jay shifted his practice focus to foster parent abuse cases where his winning streak continued. Along the way he earned an MFA in screenwriting at USC. Here are some of the highlights of our interview…

Work ethic is key, there are no shortcuts: Jay was the child of immigrants who worked back breaking hours to support a large family. He took the humble path to greatness that began with a stint at legal aid followed by an apprenticeship with long hours at a small firm before hanging his shingle.

Successful trial lawyers often pivot their practice: In the midst of winning large-scale injury and death cases Jay had the opportunity to handle a foster parent case which led him to the realization that abuses where rampant particularly when private companies supervised foster care. After digging in to learn the law he built on his early success and his passion to do that work only increased.

Storytelling is key: Like most great trial lawyers Jay tries to cast a hero and villain at trial. Often the low-level employees in a defendant company are sympathetic witnesses. CEOs or other management indifferent to the wrong can make the most compelling villains. Jay acknowledged that the Apex Doctrine has made targeting them more difficult.

Be present in the moment: Jay is in the process of completing a book for aspiring trial lawyers. One of the lessons from that book is to be fully present in the moment. We’ve all heard that, but he speaks specifically to trial lawyers borrowing from the lessons of the bestselling book Zen and the Art of Motorcycle Maintenance. When preparing for a deposition or trial don’t multi-task five things at once e.g. answer the phone, read emails, etc. Rather be fully engaged in the task. Your work quality will skyrocket.

Click on the link below to watch the interview…

In this episode Chicago trial attorney Jay Deratany discusses his path from achieving record verdicts to advocating for foster children to leveraging his storytelling gift to create movies and plays.

Trial lawyers must be conversant in dealing with hearsay objections. One of the most common fact patterns that can trigg...
07/16/2024

Trial lawyers must be conversant in dealing with hearsay objections. One of the most common fact patterns that can trigger an objection deals with “state of mind”. An attorney responding to a hearsay objection in this circumstance has two options: argue an exception under the applicable hearsay rule or argue that the statement was not hearsay at all. In our latest TrialFocus blog post I unpack this in further detail…

This article unpacks the multi-layered meaning and application of the phrase "state of mind" at trial.

I recently interviewed Clark Bolton, a fraud investigator turned whistleblower turned whistleblower attorney. Clark now ...
07/11/2024

I recently interviewed Clark Bolton, a fraud investigator turned whistleblower turned whistleblower attorney. Clark now leads whistleblower case intake at Morgan & Morgan. He is a leading whistleblower attorney with a wealth of knowledge particularly about qui tam litigation (blowing the whistle those who defraud the government). Here are some takeaways from that interview…

If you are a whistleblower, be aware of the risks and prepare for fallout: Clark blew the whistle on a staggering healthcare fraud scheme that brought down an entire C-Suite and led to a nine-figure monetary recovery. The price was losing his job, working for 5 years as a private investigator and healthcare fraud consultant and counting on his wife’s additional income to make ends meet. Whistleblowers must keep other risks in mind such as claims against them for stealing corporate information, privileged communications with attorneys or HIPAA violations.

How to Find the Right Case: Clark separates potential cases into “buckets”. Into the good bucket goes cases with a credible relator (whistleblower), supporting documentation and the potential defendant’s ability to pay a potentially large judgment. Less than ideal cases may state a claim but have collectability issues. Clark warns lawyers not to put whistleblowers through a 5+ year ordeal only to find out that their settlement or judgment is unrecoverable.

Looking for the Right Whistleblower Attorney…and Eventually Becoming One: Clark’s experience as a whistleblower was instructive. One attorney proposed to write a demand letter to settle quickly. This, on its own, would not have ended his employer’s bad behavior. He sought and eventually found lawyers who wanted to force the company to do the right thing: to self-disclose their wrongdoing. Certainly, a financial recovery was part of the overall strategy but whistleblower attorneys must also be driven by the greater good. One thing Clark emphasized was the toughness of intake statistics. The federal government intervenes in about 20% of qui tam cases. Of the remaining 80% only about 10% are ultimately resolved successfully. Clark recommends that attorneys trying to break into whistleblower/qui tam litigation consider co-counseling their first several cases. Clark’s reasons for doing that included the co-counseling attorney’s working relationships with the AUSA’s with whom one must work if the federal government intervenes, working relationships with administrative agencies involved in the case as well as having expert knowledge about where to file.

If you are interested in whistleblower cases or qui tam litigation this episode is mandatory viewing. Click on the link below to watch the interview…

In this episode whistleblower turned whistleblower attorney Clark Bolton deconstructs the complex ultra lucrative world of qui tam litigation from intake to the nuances of litigation

Focus groups and mock trials are a valuable tool to get inside the minds of potential jurors. Have you ever considered t...
07/03/2024

Focus groups and mock trials are a valuable tool to get inside the minds of potential jurors. Have you ever considered that the jury is only one of two judges you have to convince to win your case? Rulings on dispositive motions, motions in limine and for directed verdict may derail a seemingly otherwise great case. TrialFocus now offers the services of former trial judges as mock judges to hear and deconstruct hearing arguments In your case. The feedback from the sessions can help you make course corrections to avoid surprise and the painful conversation you'll have to have with your client if you unexpectedly lose a critical motion. Mock judges can also help you prepare for appellate oral arguments. To find out more about mock judging click on the link below…

How does one find a mock judge to hear legal arguments in a case? There are several potential solutions.

In this inaugural TrialFocus video podcast episode trial attorney Jay Diaco talks about his verdict in a blockbuster def...
06/25/2024

In this inaugural TrialFocus video podcast episode trial attorney Jay Diaco talks about his verdict in a blockbuster defamation case, his family and values and the mindset overlap between trial practice and big wave surfing.

In this episode Jay and I discuss his approach to a broad spectrum of injury and death cases.

There are big changes coming to Florida civil litigation practice. TrialFocus can help trial lawyers win in this new era...
06/18/2024

There are big changes coming to Florida civil litigation practice. TrialFocus can help trial lawyers win in this new era. There are big changes coming for TrialFocus too...

Mark your calendars for big changes coming to Florida civil practice effective January 1, 2025.

TrialFocus is reaching out to all our Florida lawyer colleagues, plaintiff and defense... are you aware that a significa...
02/27/2023

TrialFocus is reaching out to all our Florida lawyer colleagues, plaintiff and defense... are you aware that a significant tort reform bill has been introduced in the legislature and is on track for swift passage? It would virtually abolish fee multipliers, significantly alter attorney fee awards in insurance cases and transform the bad faith statute, reduce the statute of limitations for negligence from 4 to 2 years, end comparative negligence in its current form and more. Here is a link to the current bill...

02/27/2023

Interested in participating in a Zoom mock trial next Monday March 6th? If so, please post in a comment below, email our assistant at [email protected] or call her at 727-535-455 for details.

08/03/2021

We're excited to share that one of our consulting clients just obtained a $500k verdict from a federal court jury today. Our work including conducting a mock trial and helping the trial team prepare a winning closing argument. More details soon.

We are looking for mock jurors interested in participating in both online and in-person focus groups and mock trials in ...
06/09/2021

We are looking for mock jurors interested in participating in both online and in-person focus groups and mock trials in the near future. Participants are compensated for their time. If interested, please leave a comment below, DM us or email us at [email protected]

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