10/06/2026
Two weeks before the Street Fighter movie hits theaters, Capcom filed ANOTHER Street Fighter trademark application. 🥊
Wait... don't they already own it? 🤔
Yes! But a trademark registration protects the specific products listed in the application. (Courts can sometimes protect a brand against closely related products too, but the registration itself is limited to what's listed.)
Capcom ALREADY owns registrations for the Street Fighter® brand on:
🎮 Video game software
🧸 Action figures, plush toys, card games
🕹️ Handheld game units
🃏 Trading cards, posters, stickers
📚 Strategy books and comics
On Oct 1, they applied for NEW protection (still under review) on:
📝 Stationery, pens, sticky notes, paper banners, and printed materials
Those new items aren't covered by their existing registrations. My take? They're closing the gaps before the movie brings a wave of new fans (and merch). 🎬
Want to steal this strategy for YOUR brand?
✅ List what you sell now AND what you plan to sell later
✅ Check if your trademark actually covers your products, programs, and services
✅ Ask yourself where you feel exposed or unprotected BEFORE you start or scale
⚖️ Legal information, not legal advice. Every brand's strategy is different, so talk with your own IP counsel about yours.
Who's seeing Street Fighter on opening weekend (Oct 16)? 🍿 Drop your fighter below 👇