07/02/2020
The Supreme Court recently allowed Booking.com to register a trademark in its name including the .com, ruling that although the two terms are each generic, together the phrase created distinctive trademark rights. This decision may open the door for other web-based trademarks to register their domain names for protection. If you would like to discuss protecting your trademarks or other intellectual property, please contact attorney Karen Boardman at [email protected].
How “generic” is too “generic” when it comes to trademarks? The Supreme Court’s potentially groundbreaking ruling in United States Patent and Trademark Office v. Booking.com sheds light on an issue that could have big implications for domain name holders.