08/14/2026
Jackson Kelly attorney Johnnie Brown is featured in the latest issue of the West Virginia Automobile Dealers Association’s WVADA News Magazine, sharing timely guidance for West Virginia dealers on vehicle pricing and advertising.
In “Counselor’s Corner: Straight Talk on ‘Total Price,’” Johnnie breaks down the FTC’s “total price” guidelines and what dealers should know about documentary fees, mandatory add-ons, incentives and pricing disclosures.
Read the full article:
Buying a car is one of the largest financial transactions most consumers will ever make. Yet car pricing can be a confusing area of retail commerce — layered with sticker prices, dealer discounts, manufacturer incentives, trade-in credits, financing terms, add-on products and taxes that can leave ...