Branfman Mayfield Bustarde Reichenthal LLP

Branfman Mayfield Bustarde Reichenthal LLP We represent small businesses and business owners as general counsel and handle their trademarks. We practice what we call preventative law. Ms.

At Mayfield Bustarde, LLP, we help businesses and individuals with their litigation and day-to-day legal needs. By setting up your paperwork correctly initially, whether it is forming a corporation or LLC or drafting a master contract for the products/services you provide, drafting a revocable living trust or a lease for your rental property, you minimize the amount of legal trouble you can get in

to in the future as well as your legal costs. For our business services, we serve as general counsel to San Diego businesses by providing entity related services (forming corporations, LLCs, and partnerships, as well as annual maintenance, such as preparation of annual minutes or consents), drafting and reviewing contracts, trademark and copyright registrations, employee issues, as well as resolving disputes with vendors, customers and competitors. We provide full estate planning and probate services, including drafting revocable living trusts, wills, financial Power of Attorneys, Advanced Healthcare Directives (aka Healthcare Power of Attorneys), and handling trust administration or probate once your loved one passes away. Although it is our goal to keep our clients out of litigation, as litigation is almost never the best option for a business, from both a financial and a time perspective, if your business is in a dispute that we cannot help you resolve, then the attorneys at Mayfield Bustarde, LLP will aggressively represent you in litigation to get you the best result for you and your business. In addition, we also provide real estate related services, including lease reviews, property disputes (including ownership, boundary lines and buyer/seller/sales disputes), and landlord/tenant matters. The origins of Mayfield Bustarde, LLP reach back to 1991 when Partner Gayle Mayfield-Venieris started her business practice with another partner. Mayfield-Venieris split from that partner in 1997 and continued the firm as Mayfield & Associates. In 2012, long-time employee Melissa Bustarde was made a partner and the firm changed its name to Mayfield Bustarde, LLP. Although the name of the firm has changed over the years, the core principals of the firm have not: providing quality representation to businesses and individuals in San Diego. We look at each issue you bring us from a business perspective to help you make the best business decision.

12/23/2025

Integration and Consistency

An integrated agreement states that it is the complete and final version of the contract, reflecting the full understanding of the parties at the time of signing. This helps prevent disputes about side promises, oral statements, or earlier drafts by clarifying that no outside terms are intended to have legal effect. In practice, clear integration language can significantly narrow the scope of admissible evidence in a contract dispute and reduce arguments that the agreement was supplemented by prior negotiations. As a best practice under California law, integration clauses should be unambiguous and broad enough to cover prior written and oral communications.

Consistency between sections is equally important, as contradictions within the contract can be exploited in a dispute and may create uncertainty about the parties’ intent. When provisions conflict, courts often look to the contract as a whole, specific language over general language, and the circumstances of formation to determine which term controls. Poor internal consistency can undermine otherwise clear obligations and invite claims that the contract is ambiguous or unenforceable as written. Careful drafting, defined terms used uniformly, and cross-references that align with operative provisions help ensure the agreement functions as a cohesive whole rather than a collection of competing clauses.

12/19/2025

How Much Is Too Much? Practical Drafting Considerations for Tailoring Reps and Warranties in Small Business Deals

In small business asset purchase agreements, practical and drafting considerations come sharply into focus when negotiating seller representations and warranties. Unlike large, institutional transactions, small business deals often involve closely held companies, limited historical records, and owners who are deeply intertwined with day-to-day operations. Overloading an agreement with expansive, highly technical representations borrowed from middle-market or private equity forms can create unnecessary friction, delay closing, and increase the risk of post-closing disputes. Practically, reps and warranties should reflect the size, complexity, and risk profile of the business—focusing on core issues such as ownership of assets, authority, taxes, employment matters, and material contracts—rather than exhaustive disclosures that add cost without meaningful protection.

From a drafting perspective, the key question is “how much is too much?” Effective tailoring strikes a balance between protecting the buyer and acknowledging the realities of a small business seller. Narrowing representations with appropriate materiality qualifiers, knowledge standards, and defined survival periods can prevent overkill while still preserving recourse for genuine problems. Well-crafted reps and warranties allocate risk in a way that is commercially reasonable, easier to diligence, and more likely to be honored in practice. In short, thoughtful drafting is less about checking every possible box and more about aligning legal protections with business realities—ensuring the agreement is both enforceable and workable for both sides.

12/17/2025

Avoiding Unenforceable Provisions

Certain contract provisions may be unenforceable under California law, such as clauses that attempt to waive all liability for intentional misconduct, fraud, or violations of nonwaivable statutory rights. Provisions that conflict with public policy, rely on illegal consideration, or attempt to limit remedies in a manner the law does not allow may be disregarded by a court. Including unenforceable provisions can weaken the overall agreement and undermine confidence in it, particularly where the provision affects a material obligation or remedy and invites closer judicial scrutiny of the contract as a whole.

Unenforceable provisions also create risk because courts generally look to the parties’ objective intent and the plain language of the agreement when determining enforceability. If a clause is ambiguous, overly broad, or internally inconsistent, it may be construed against the drafting party, especially in agreements that were not meaningfully negotiated. Careful drafting that clearly defines duties, conditions, and limitations helps reduce the risk that a provision will be interpreted in an unintended or unenforceable way.

Even when only part of a contract is problematic, courts may refuse to enforce the offending provision while enforcing the remainder, depending on whether the unlawful term can be severed without altering the parties’ core bargain. Including a well-drafted severability clause is a suggested best practice, but it is not a cure-all; if the unenforceable provision goes to the heart of the agreement, the entire contract may be at risk. This makes it important to ensure that key terms such as consideration, performance obligations, conditions precedent, and remedies are lawful and clearly stated from the outset.

Businesses should also be mindful that certain provisions, such as liquidated damages clauses, waivers of jury trial, limitation-of-liability clauses, and releases, are subject to heightened scrutiny and may require specific factual support to be enforced. Clauses that appear punitive, one-sided, or procedurally or substantively unfair may be challenged as unconscionable. Aligning contract terms with reasonable expectations, proportional remedies, and fair allocation of risk increases the likelihood that the agreement will be enforced as written.

Finally, unenforceable provisions can complicate disputes by shifting burdens of proof, limiting available defenses, or inviting arguments about contract formation, interpretation, or implied duties such as good faith and fair dealing. Thoughtful drafting that anticipates how a court may evaluate legality, clarity, and fairness under California law can reduce litigation risk and help ensure that the agreement functions as intended when it matters most.

12/11/2025

No Material Adverse Change: A Catch-All Rep for Risk Mitigation in Small Business Deals

In small business asset purchase agreements, the “No Material Adverse Change” (or “no MAC”) representation functions as a broad, catch-all assurance from the seller that the business has not suffered any significant negative developments between signing and closing. While more specific representations address discrete issues—such as financial statements, contracts, employees, or compliance—the no MAC clause fills the gaps, capturing unforeseen or unarticulated problems that could threaten the value of the business. For buyers, this rep provides an additional layer of protection: if something materially detrimental occurs and was not disclosed, the buyer may have recourse or even grounds to walk away. For sellers, it encourages careful disclosure and transparency about trends, events, or circumstances that could affect the business’s performance or prospects.

In the context of small business deals, standard no MAC clauses carry unique relevance. These transactions often involve closely held companies with limited financial reporting, informal governance, and fewer contractual controls—making unknown risks more likely. A no MAC rep helps allocate those risks by ensuring the seller stands behind the stability of the business during the interim period. At the same time, because “material adverse change” is inherently subjective, small business sellers frequently negotiate qualifiers or carve-outs to avoid being held responsible for routine fluctuations or industry-wide conditions beyond their control. When drafted thoughtfully, the no MAC clause strikes a balance: it gives buyers confidence that the business they expect is the business they will receive, while clarifying the boundaries of the seller’s responsibility for post-signing developments.

12/11/2025

Copyright's "Orphan Works" Problem: When Creativity is Left in Limbo

"Orphan works" are copyrighted materials—ranging from photographs and films to books and musical compositions—whose owners are difficult or impossible to identify or locate after a reasonably diligent search. Although these works are still protected by copyright law, the inability to obtain permission for their use creates a significant challenge for creators, archivists, and the public, potentially stifling new creativity and the preservation of cultural heritage.

The Nature of the Problem
The core issue stems from modern copyright law, particularly the elimination of mandatory registration formalities and the substantial extension of copyright terms (generally the life of the author plus 70 years in the US and UK). This means works from the mid-to-late 20th century remain under copyright, but often lack clear ownership records because:
• Lack of documentation: Many older works, such as mid-century photographs, were created without formal documentation or copyright notices.
• Ownership transfers: Copyrights may have been transferred to heirs or publishers who are now out of business or difficult to trace.
• Anonymity: The original author may have been unknown or published anonymously.
For someone wanting to use an orphan work (e.g., a documentary filmmaker, a museum archivist), the choice is stark: either abandon the use of potentially valuable material or use it and risk a copyright infringement lawsuit if the owner later appears.
The Impact on Creativity and Access
The "orphan works" problem leads to a significant market failure. Millions of works are effectively locked away, preventing their productive use, digitization, and public access, which is contrary to the constitutional purpose of copyright law: "to promote the Progress of Science and useful Arts".
Libraries, archives, and other cultural institutions face major hurdles in digitizing their collections for online access because the potential liability for infringement (which can be up to $150,000 in statutory damages per work in the US) is too great.
Potential Solutions around the Globe
Various solutions have been proposed and implemented worldwide to address this gridlock.
• United States: In the U.S., legislative attempts to address orphan works have failed to pass Congress, despite reports and recommendations from the U.S. Copyright Office in 2006 and 2015. The core recommendation has been to limit the liability for good-faith users who perform a "diligent search" for the owner before using the work.
Without specific legislation, users often rely on the fair use doctrine, which allows for certain uses of copyrighted material without permission (such as for research or education). However, fair use is a legal defense, not a clear-cut rule, which still involves risk.
• United Kingdom: The UK Intellectual Property Office (IPO) operates an orphan works licensing scheme where, after a diligent search, a user can obtain a non-exclusive license for a fee. The fees are held for eight years in case the owner comes forward.
• Canada: The Copyright Board of Canada can grant licenses for the use of published works if the copyright holder cannot be located.
• European Union: The EU Orphan Works Directive allows cultural heritage institutions to make certain uses of orphan works for non-commercial purposes after a diligent search, with a record kept in a public database maintained by the EUIPO.
The problem of orphan works remains a persistent challenge in the digital age, a byproduct of copyright systems that prioritize long-term, automatic protection over the easy traceability of ownership. While international approaches offer some pathways for use, the lack of a consistent global standard, particularly in the U.S., means millions of creative works remain in legal limbo, inaccessible to the public and unused by new creators.

Call now to connect with business.

12/10/2025

Complete Agreement

A strong contract addresses all the key elements of the deal, leaving as little as possible open to interpretation or later negotiation. This includes payment schedules, delivery dates, quality standards, and what happens if something goes wrong. California law generally expects parties to define their essential terms clearly, and ambiguity can open the door to disputes over whether a contract was actually formed or what obligations each side assumed. It is also helpful to specify when the agreement becomes binding, who must perform first, and how performance will be evaluated so the parties’ intent is unmistakably reflected in the written terms.

A complete contract should also make clear that it represents the entire agreement between the parties. By including an integration or “entire agreement” clause, the parties can signal that earlier discussions or draft terms are not part of the final deal. This reduces the risk that one side later claims the contract included additional promises or conditions not captured in the final writing. California law generally enforces this approach when the clause is clear, but it still places emphasis on the parties’ reasonable understanding at the time of contracting, so the language should be precise.

A well-drafted agreement should further explain how and when modifications may occur. Without a clear modification provision, parties may argue over whether later conversations or conduct changed the original obligations. Stating that changes must be in writing and signed by both parties helps prevent these misunderstandings, though courts may still look to the parties’ actions to determine whether they mutually agreed to a new arrangement. Adding a simple process for modifications—such as identifying who may authorize them—can save time and avoid conflict.

Finally, because disputes often arise when performance becomes difficult or one party believes the other has not lived up to the contract, it is important to outline the consequences of nonperformance. This includes default procedures, opportunities to cure problems, and any agreed-upon remedies. Clear terms regarding remedies also help courts determine whether a party substantially complied with its obligations or materially breached the contract. A thoughtful remedy section ensures that each side understands its risks and protections before signing.

12/05/2025

Understanding Insurance Coverage and Claims History in Seller Representations and Warranties

When buying a small business, some agreements contain a section in the seller’s representations and warranties relating to Insurance Coverage and Claims History. This provision requires the seller to disclose all current insurance policies, including their scope, limits, and expiration dates, as well as any past claims made under those policies. For a buyer, this information provides critical insight into how well the business has been protected against risks such as property damage, liability exposure, or employee-related incidents. It also helps confirm whether the business has historically operated in a way that minimizes preventable losses.

Just as important are any gaps in coverage—periods where insurance lapsed, policies were insufficient, or needed coverage was never carried. These gaps can signal potential undisclosed liabilities or future financial exposure that may transfer to the buyer if not properly addressed. By reviewing the seller’s insurance history, the buyer can better evaluate the business’s risk profile, negotiate appropriate indemnities or adjustments to the purchase price, and ensure that adequate insurance will be in place moving forward. In short, this representation helps buyers understand what’s protected, what hasn’t been, and what risks may still be lurking beneath the surface.

12/04/2025

Clarity of Terms

California law emphasizes that contract terms should be clear enough that both parties understand their rights and obligations. Ambiguity can lead to disagreements over interpretation, and courts may then look to outside evidence to decide what the parties intended. Courts will also look at the contract as a whole, the parties’ conduct, and any relevant industry customs when determining meaning.

Clear drafting reduces the likelihood that a court will need to interpret competing versions of intent. Using defined terms, avoiding inconsistent language, and stating obligations in plain, direct sentences helps prevent misunderstandings.

Why Clear Drafting Matters

When a dispute arises, a court first asks whether the contract’s wording is reasonably susceptible to more than one interpretation. If the language is clear, it controls; if not, the parties may face a broader inquiry into negotiations, prior dealings, and post-agreement behavior. Because unclear provisions can be construed against the drafter, imprecise wording increases both legal risk and potential litigation costs.

Courts also presume that words carry their ordinary meaning unless the parties clearly intended a special or technical meaning. This makes it especially important to define specialized terminology and avoid using the same term to mean different things in different sections.

Best Practices for California Contracts

To minimize ambiguity, parties should define key terms, use consistent phrasing, and avoid unnecessary complexity. It can also help to describe expected performance or procedures when the parties anticipate recurring conduct, as these details can guide interpretation later. Drafting with balance and clarity is particularly important where one party prepares the contract, because unclear language may be interpreted in favor of the other side.
When Disputes Arise

If the meaning of a term is challenged, a court or jury may consider extrinsic evidence to determine the parties’ mutual intent at the time of contracting. Conflicting evidence often raises factual issues that require trial, making clear drafting an essential tool for avoiding prolonged disputes.
Conclusion

Clear, consistent, and intentional contract language strengthens enforceability and reduces the risk of later disagreement. Investing time in precise drafting at the outset helps ensure that the contract reflects the parties’ actual expectations and is interpreted as they intended.

12/03/2025

Notice from the Trademark Office

Trademark Office exceeds Fiscal Year 2025 goals
The U.S. Patent and Trademark Office (USPTO) surpassed all major trademark performance goals for Fiscal Year 2025, which ended September 30.

In Fiscal Year 2025, they reduced average first action pendency by 25% and disposal pendency by 17%. They closed the year at 5.6 months for first action pendency and 11.7 months for disposal pendency. Increased productivity across their examining attorneys also lowered the inventory of unexamined application classes to 346,378, a reduction of more than 90,000 classes in Fiscal Year 2025 alone.

Trademark demand remained strong in Fiscal Year 2025. Applicants filed more than 824,000 new classes, a 7.4% increase from Fiscal Year 2024. Despite this growth, examination speed and quality continued to improve. Both quality measures exceeded their targets for the year.

Fiscal Year 2025 Trademark performance highlights:
Performance measure

Fiscal Year 2025 goal Fiscal Year 2025 actual
Average time to first action 6.7 months 5.6 months
Average total processing time 13 months 11.7 months
Quality first action compliance 95.5% 96.3%
Quality final compliance 97.0% 98.5%

To maintain this momentum, the Trademark Office plans to hire additional trademark examining attorneys in Fiscal Year 2026. Their long-term goal is to reduce the first action pendency to four months and total processing time to nine months by fiscal year 2028.

These results show the USPTO’s ongoing commitment to timely, high-quality trademark services that help businesses protect their brands and grow with confidence. Hopefully, they will continue to build on this progress to support trademark owners and strengthen brand protection.

11/26/2025

Exciting news — the first snippet of My SBA Loan Pro Podcast just dropped!

Melissa Bustarde sits down to discuss what she specializes in.
If you’ve ever wondered what made her want to be an attorney this snippet is a must-listen.

11/26/2025

A Small Business Attorney’s Primer on Contracts for the New or Small Business – How Good Is Your Contract?

Not all contracts are created equal. A contract may be valid and enforceable, but still be poorly drafted, incomplete, or one-sided. For small businesses, understanding what makes a contract “good” can help avoid costly disputes and ensure that the document truly protects their interests. California law emphasizes clarity on whether the parties actually agreed to be bound, so a well-written contract should make that mutual intent unmistakable and avoid leaving room for interpretation later.

Clear Offer and Acceptance

A good contract begins with a clear offer and an equally clear acceptance. This seems obvious, but many business agreements fall apart because the parties never documented what was actually proposed and agreed upon. Ambiguity about when the agreement was formed or who had authority to agree often leads to disputes. California law highlights the importance of identifying what conduct—such as signing, paying a deposit, or beginning work—constitutes acceptance. Adding straightforward language about how acceptance occurs can prevent later claims that no agreement existed.

Definiteness of Terms

Even if the parties want to work together, a contract must contain sufficiently definite terms to be enforceable. For example, the subject matter, pricing, timing, or performance standards should be stated in practical, measurable terms. Courts will not guess at missing essential terms. Including clear definitions or examples can help avoid arguments that the agreement was too vague to enforce. California law also recognizes that some terms can be implied when the surrounding context shows the parties intended to contract, but relying on implication is risky for small businesses and should be avoided whenever possible.

Consideration: The Exchange of Value

A contract requires consideration—a bargained-for exchange of value. In business agreements this is usually straightforward: payment for goods or services. Problems arise when the promised value is unclear or when one party’s promise is illusory or optional. A good contract avoids uncertainty about what each party is giving and receiving. It can also be helpful to spell out when partial performance counts as consideration and whether continued business dealings modify those obligations. Clear descriptions of the exchange reduce misunderstandings and increase enforceability.

Performance Obligations and Standards

Many disputes arise not from the existence of a contract but from disagreements over whether a party properly performed. A well-drafted contract explains what performance looks like, when it must occur, and any quality standards that apply. California law recognizes that substantial performance may sometimes be enough, but parties can avoid that argument by specifying what will and will not be considered acceptable. Including measurable milestones, deadlines, and approval processes helps keep expectations aligned. Where industry standards matter, stating them expressly can prevent later disagreements.

Conditions Precedent and Triggers

Some obligations in a contract depend on certain conditions being met. These might include delivering documents, securing permits, or obtaining financing. A good contract states these conditions plainly so both sides understand what must happen before duties are triggered. California law generally requires clear language to establish conditions precedent, and courts will not infer them lightly. Adding a sentence explaining who bears responsibility for satisfying these conditions, and what happens if they are not satisfied, helps avoid avoidable disputes.

Breach and Remedies

Even careful contracting cannot eliminate all risk, so business owners should know what constitutes a breach and what remedies are available. A good contract outlines what will happen if one party does not perform and whether remedies include damages, specific performance, reimbursement of costs, or other relief. California law emphasizes assessing whether any breach was material, so clear descriptions of the most essential obligations can provide important guidance during a dispute. Adding provisions that encourage early notice of problems or require an opportunity to cure can reduce conflict and preserve business relationships.

Damages and Limitations

Contracts can address damages directly by including limitation-of-liability clauses, liquidated damages provisions, or disclaimers. These can be valuable tools but must be drafted carefully to be enforceable. A good contract ensures that any limits on damages are reasonable, clearly stated, and not contrary to public policy. California law generally requires that liquidated damages be a reasonable estimate of potential loss at the time of contracting. Adding language explaining the basis for a damages estimate or the need for predictability strengthens the likelihood that such provisions will be upheld.

Interpretation and Integration

If a dispute arises, courts look first to the written contract itself. A good contract includes clear integration language stating that the written agreement is the final and complete expression of the parties’ intent. This helps prevent later arguments that prior conversations or informal communications modified the deal. California law also encourages clarity in interpreting ambiguous language, so businesses should use consistent terminology and include an interpretation clause if necessary. Adding a simple statement that headings, drafts, or negotiation history do not alter the agreement can further reduce interpretive disputes.

Modifications and Waivers

Business relationships evolve, and contracts often need to be modified. A good contract describes how modifications must be made—preferably in writing and signed by both parties. California law recognizes oral modifications in some cases, but relying on verbal agreements is risky for small businesses. Including a waiver clause addressing how rights may be waived helps prevent one party from unintentionally giving up important protections. A sentence reminding the parties that continued performance despite an issue is not a waiver unless stated in writing adds further clarity.

Conclusion

A “good” contract is more than a binding agreement—it is a practical tool for preventing misunderstandings and reducing risk. By ensuring clarity on offer and acceptance, definiteness, consideration, performance standards, remedies, and interpretation, small businesses place themselves in a stronger position both legally and operationally. California law rewards contracts that clearly reflect the parties’ intent, so investing time in thoughtful drafting is one of the most effective ways to protect your business.

11/26/2025

When buying a small business, the seller’s representations and warranties about “Environmental Matters” may seem like boilerplate, but they carry significant weight. These clauses typically confirm that the business has obtained all required environmental permits, is in compliance with relevant regulations, and has not engaged in activities that could trigger liability. Because many small businesses operate in industries where environmental rules apply—such as manufacturing, auto repair, food processing, or waste-generating services—these assurances help buyers understand the scope of potential risks tied to past operations.

Environmental representations also address less obvious liabilities that can hide beneath the surface. Historical use of the property may have left behind contamination, even if the current owner had nothing to do with it. Undisclosed spills, improper storage of materials, or outdated waste-handling practices can saddle a buyer with costly cleanup obligations. By requiring sellers to disclose known issues and confirm compliance, buyers gain a clearer picture of the site’s condition and can negotiate protections such as indemnities, holdbacks, or environmental assessments. In short, these warranties are a critical tool for uncovering latent risks before closing—and avoiding unwelcome surprises afterward.

Address

2011 Palomar Airport Rd., Suite 306
Carlsbad, CA
92011

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+18587938090

Alerts

Be the first to know and let us send you an email when Branfman Mayfield Bustarde Reichenthal LLP posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Branfman Mayfield Bustarde Reichenthal LLP:

Share

Our Story

At Branfman Mayfield Bustarde Reichenthal LLP, we help businesses and individuals with their protecting their brand and day-to-day legal needs. We practice what we call preventative law. By setting up your paperwork correctly initially, whether it is forming a corporation or LLC, filing a trademark or copyright application to protect your intellectual property, drafting a master contract for the products/services you provide, or drafting a lease for your rental property, you minimize the amount of legal trouble you can get into in the future as well as your legal costs. For our business services, we serve as general counsel to San Diego businesses by providing entity related services (forming corporations, LLCs, and partnerships, as well as annual maintenance, such as preparation of annual minutes or consents), drafting and reviewing contracts, trademark and copyright registrations, employee issues, as well as resolving disputes with vendors, customers and competitors. For our intellectual property services, we analyze, review and help you protect your valuable brands, whether it is a logo, trademark, slogan, image or other protectable idea. We also work with assignments, transfers, and licensing of intellectual property. Although it is our goal to keep our clients out of litigation, as litigation is almost never the best option for a business, from both a financial and a time perspective, if your business is in a dispute that we cannot help you resolve, then the attorneys at Branfman Mayfield Bustarde Reichenthal LLP will aggressively represent you in litigation to get you the best result for you and your business. In addition, we also provide real estate related services, including lease reviews, property disputes (including ownership, boundary lines and buyer/seller/sales disputes), and landlord/tenant matters. The firms of Mayfield Bustarde, LLP and Branfman Law Group, PC merged together in late 2018 to create a comprehensive law practice to their clients, combing their skills in business and intellectual property law. Although the name of the firm has changed over the years, the core principals of the firm have not: providing quality representation to businesses and individuals in San Diego. We look at each issue you bring us from a business perspective to help you make the best business decision.