The Get Real – Taste the Truth movement was first conceived by Arnold Coombs, a seventh-generation maple farmer dedicated to responsible farming and sustainable living. Raised on a maple farm from birth, Arnold was tapping trees himself by the time he was eight. Today, as the General Manager of Bascom Family Farms and Coombs Family Farms, Arnold is one of the maple industry’s most committed advoca
tes for sustainable and organic maple farming. As part of a fabric of nearly 8000 maple farmers who are all preserving maple forests and keeping the land free from sprawl, Coombs believed it was as important to support the growth of the category as a whole, as it was to ensure the sustainable growth of his own brands. With this in mind, he created the Get Real – Taste the Truth campaign – a tool for pure maple advocates to help spread the word about pure maple syrup, and increase support for maple farmers across the country. At Coombs Family Farms, we support small family farms because we believe they provide more than high-quality food. Small farms also strengthen rural economies, preserve important ecosystems, and help to protect a way of life that is increasingly under threat.
