PorchLight Marketing

03/01/2019

Everyone is looking to have a personalized experience when interacting with businesses and this extends to online interacts! Chat bots are a great way to make sure customers are being helped on your website but do they lack the personal touch people are looking for? Check out this article on how chat bots and humans working together might be the key to more leads.

https://blog.hubspot.com/marketing/how-chatbot-generated-more-qualified-leads

02/26/2019

Lead generation can be a frustrating game of cat and mouse. Here are some times to optimize the follow through on your leads and making them stick!

https://www.forbes.com/sites/forbesrealestatecouncil/2019/02/05/take-control-of-your-lead-generation/

Streamlining lead management helps you more quickly identify who is most likely to transact and needs help immediately. This can increase your productivity, your peace of mind and ultimately your bottom line in growing and maintaining your real estate business.

02/21/2019

Ever heard of neuromarketing? It's some pretty cool tech! Check out what hubspot has to say about the inovation:

https://blog.hubspot.com/marketing/neuromarketing

02/19/2019

Turns out lighting is kinda a big deal! Could it be affecting your mood or even you health?

https://www.forbes.com/sites/jamiegold/2019/01/29/is-your-lighting-making-you-sad-or-sick/

Was one of your resolutions to be more productive, get more sleep, or be happier? If so, you might want to consider changing the lighting in your home, especially if you work there. “We believe light has a great impact on physical, emotional, and mental health,” says Dr. Samer Hattar with the NI...

02/18/2019

Happy President's Day!

02/14/2019

Hope you made reservations! Happy Valentine's Day!

02/12/2019

The Real Estate biz is a 24/7 gig, sometimes it can be hard to find the balance between your career and your personal time. Check out these tips for achieving balance in your schedule.

https://www.inman.com/2016/01/21/17-creative-ways-for-agents-to-salvage-work-life-balance/

Recommendations from industry professionals just like you

02/11/2019

Social media platforms enjoy telling us what they think we will like. The switch to algorithms controlling our feeds was not well received so why has it taken this long to be fixed!? Good news though, you can finally go back to reverse chronological feed (shows the most recent tweets first)! Woohoo! Who is switching back?

https://www.digitaltrends.com/mobile/how-to-switch-to-twitter-reverse-chronological-feed/?utm_source=feedly&utm_medium=webfeeds

Twitter has finally brought back the reverse chronological feed, allowing you to see your feed based on the newest tweets, rather than using Twitter's algorithm that shows what it thinks you want to see. Thankfully, it's easy to switch to the reverse chronological feed on Android and iOS. Here's how...

02/07/2019

A deeper look into the intricacies of investing in Florida.

https://www.forbes.com/sites/ingowinzer/2019/02/05/how-to-invest-in-florida-real-estate/

In the years that strong economic growth has returned to Florida, it’s not surprising that home prices have again climbed briskly in almost all local Florida markets. How you invest will make all the difference down the road.

02/05/2019

Facebook wants to merge messaging? This update could have a huge impact on how we connect with clients. Whether they are messaging you from Instagram or Facebook you can see the messages on either platform. Organization and staying on top of leads will get a whole lot easier!

https://www.digitaltrends.com/mobile/facebook-whatsapp-instagram-messaging-merge-news/?utm_source=feedly&utm_medium=webfeeds

According to a new report, Facebook is planning on merging messaging services in Messenger, WhatsApp, and Instagram. The goal seems to be to allow users to message each other no matter what the platform, and the change is set for 2020. Mark Zuckerberg is reportedly leading efforts.

02/01/2019

Technology has revolutionized pretty much everything we do. So how will it affect real estate? Self-driving cars are starting to hit the market and people are saying that they could eventually effect the real estate industry. It’s crazy to think that such seemingly unrelated topics could impact one another! Here is a deeper looking into what could change

https://medium.com/fifth-wall-insights/self-driving-cars-will-transform-the-real-estate-market-e809b3cbaa61

As of last week, autonomous vehicles — once confined to the realm of visionary technologists, industry prognostications, and eventually…

01/28/2019

Who doesn't love bubble wrap? Fun to pop and great for packing, bubble wrap holds a special place in our hearts ❤️ Happy Bubble Wrap Appreciation Day!