The Borg Group at Downing Frye Realty, Inc.

The Borg Group at Downing Frye Realty, Inc. Mark and Dawn are well known as a results driven team in the Southwest Florida market for more than 20 years.

Their discipline, hard work and dedication has made The Borg Group one of the most Well-Respected and Trusted Team of Realtorsยฎ in the area. Southwest Florida Real Estate - Serving Collier and Lee Counties

In today's Naples market, the price you set on day one quietly decides everything that follows.The data tells the story ...
06/08/2026

In today's Naples market, the price you set on day one quietly decides everything that follows.

The data tells the story clearly this spring:

๐Ÿท๏ธ Single-family sellers are giving back roughly 9.5% off their final list price โ€” condo sellers around 7.9%.
๐Ÿ“‰ More than 2,100 price reductions hit the market in a single month as sellers recalibrated.
โณ The #1 driver of days on market isn't your finishes or your photos โ€” it's your opening number.
๐ŸŽฏ Homes priced with discipline are still selling; the ones chasing the market from above are the ones sitting.
๐Ÿค With 25+ years guiding Southwest Florida sellers, we price to attract offers, not to chase them down.

The market is balanced โ€” and balanced markets reward the prepared. Let's position your home to sell on your terms, not the market's.

๐Ÿ“ฒ DM "PRICE" for a complimentary pricing strategy.
Mark (239) 293-1616 ยท Dawn (239) 293-7411
theborggroup.com

The data is telling a clear story for investors โ€” and it's one we haven't seen since 2008. ๐Ÿ“ŠHere's what the numbers actu...
06/05/2026

The data is telling a clear story for investors โ€” and it's one we haven't seen since 2008. ๐Ÿ“Š

Here's what the numbers actually show for Southwest Florida right now:

๐Ÿ“ˆ Naples appreciated +52% since 2020 โ€” the long-term fundamentals are still intact
๐Ÿ“‰ Cape Coral is ~20% off its 2022 peak โ€” creating one of the most compelling entry points in years
๐Ÿ—๏ธ New building permits are down 27% year-over-year โ€” supply is tightening ahead of demand
๐Ÿ‘ฅ Lee County adds 14,000+ new residents every year โ€” the demand engine doesn't stop
๐Ÿ’ฐ Zero Florida state income tax โ€” every dollar of rental income and appreciation works harder here

Markets correct. That's not a crisis โ€” that's opportunity. The investors who moved in Southwest Florida after 2008 built extraordinary wealth over the decade that followed. The conditions today are starting to rhyme.

Building permits are already slowing. Population growth continues. Long-term values in this region have never declined over a 10-year period.

If you've been watching SWFL from the sidelines, we'd love to have a real conversation about where the value is, what the numbers look like, and what a smart entry looks like in today's market.

๐Ÿ“ฒ DM us "INVEST" and let's talk strategy โ€” no pressure, just data.

๐Ÿ“ž Mark (239) 293-1616 ยท Dawn (239) 293-7411
๐ŸŒ theborggroup.com

**BREAKING NEWS** ๐Ÿ“ฐFlorida just approved the biggest property tax relief in decades.If you're a buyer sitting on the fen...
06/03/2026

**BREAKING NEWS** ๐Ÿ“ฐ

Florida just approved the biggest property tax relief in decades.

If you're a buyer sitting on the fence about relocating to Southwest Florida โ€” NOW IS YOUR TIME.

A $250,000 homestead exemption takes effect in 2028. Translation: Many homeowners will pay ZERO non-school property taxes. Your monthly budget just freed up thousands.

But here's the catch: You have until December 31, 2026 to establish Florida residency and lock in the full exemption. After that? It's a 5-year wait.

The clock is ticking. Bonita Springs, Naples, Estero, Fort Myers โ€” every community just became more affordable.

Ready to run the numbers? Let's talk about what this means for YOUR move:
https://www.theborggroup.me/FloridaPropertyTax

Call Mark & Dawn Borg at 239-350-4474. Let's find your home before the end of the year and Live Where Life Feels Better.

The numbers just confirmed what we've been watching all spring: buyer demand in Southwest Florida is surging โ€” and the w...
06/03/2026

The numbers just confirmed what we've been watching all spring: buyer demand in Southwest Florida is surging โ€” and the window for a well-timed relocation is still open. ๐ŸŒด

Here's what the April 2026 NABORยฎ data actually shows:

๐Ÿ“ˆ Pending sales jumped +38.2% year-over-year in Naples โ€” demand is accelerating fast
โณ Homes average 97 days on market โ€” you still have real time to make a considered decision
๐Ÿ“‰ Total inventory dropped -21% from last year โ€” the selection is tightening, but it's not gone
๐Ÿก Single-family home values rose +14.1% year-over-year โ€” your investment grows here
๐Ÿ’ผ Zero Florida state income tax โ€” keep significantly more of what you earn, every single year

If you've been watching Southwest Florida from a distance โ€” waiting for the "right time" โ€” this data tells a clear story: serious buyers are already moving. The lifestyle, the tax advantages, and the long-term value are all still here. But the inventory isn't getting bigger.

We've spent 25+ years helping families and professionals make this move with confidence. We know every community from Naples to Cape Coral โ€” and we'll tell you the truth about all of them.

๐Ÿ“ฒ DM us "MOVE" and tell us where you're coming from and what you're looking for. We'll build you a shortlist.

๐Ÿ“ž Mark (239) 293-1616 ยท Dawn (239) 293-7411
๐ŸŒ theborggroup.com

๐Ÿ  OPEN HOUSE ยท SATURDAY JUNE 6 ยท 1โ€“4 PM24000 Claire Street ยท San Carlos Estates ยท Bonita Springs, FL 34135The home Bonit...
06/02/2026

๐Ÿ  OPEN HOUSE ยท SATURDAY JUNE 6 ยท 1โ€“4 PM

24000 Claire Street ยท San Carlos Estates ยท Bonita Springs, FL 34135

The home Bonita Springs buyers have been searching for โ€” and couldn't find. Until now.
1.25 private acres. Custom 2018 ranch.

Private screened pool. No HOA. No CDD. Flood Zone X โ€” no flood insurance required. AG-2 zoning so you can bring your boat, RV, or animals. And you're still just 8 miles from Bonita Beach.

This is San Carlos Estates โ€” the only acreage neighborhood in Bonita Springs. There is nothing else like it at this price, this close to the beach.

๐Ÿก 4 Bedrooms ยท 3 Bathrooms ยท 2,482 Sq Ft ยท 1.25 Acres

๐Ÿ’ฐ Offered at $1,449,000

๐Ÿ“… Built 2018 ยท Move-In Ready

๐Ÿณ Chef's Kitchen with Granite Waterfall Island & Premium Appliances

๐ŸŠ Resort-Style Screened Pool & Lanai

๐ŸŒฟ End of Street ยท No Neighbor on One Side ยท Total Privacy

๐Ÿšค AG-2 Zoning โ€” Boats, RVs & Animals Permitted

โŒ No HOA ยท No CDD ยท No Flood Insurance Required

๐ŸŒŠ 8 Miles to Bonita Beach & Barefoot Beach Preserve

๐Ÿ—บ๏ธ Minutes to Coconut Point, Mercato, RSW Airport

๐Ÿ‘‰ Full photos, 3D Matterport walkthrough & property details:
https://theborggroup.me/24000ClaireStreet

๐Ÿ“ Directions: https://maps.google.com/?q=24000+Claire+Street+Bonita+Springs+FL+34135

๐Ÿ“ž Questions or private tour โ€” call or text anytime:

Mark & Dawn Borg ยท The Borg Group at Downing-Frye Realty

Cell: 239-293-1616

โ˜Ž๏ธ 239-350-4474

๐Ÿ“ง [email protected] ยท [email protected]

๐ŸŒ TheBorgGroup.com

Live Where Life Feels Better

The Naples condo market just handed serious buyers the best entry point in years โ€” and most people haven't noticed yet.๐Ÿ ...
06/01/2026

The Naples condo market just handed serious buyers the best entry point in years โ€” and most people haven't noticed yet.

๐Ÿ  Condo median price softened 2.7% to $466K โ€” while single-family gained 6.7%
๐Ÿ“‰ Overall inventory dropped 21% (from 7,492 โ†’ 5,919 homes) โ€” tightening fast
๐Ÿ“ˆ Pending sales surged 38.2% โ€” buyer competition is actively returning
๐Ÿค Sellers still offering price reductions & incentives โ€” but that window is closing
โฐ Average 44 days on market โ€” well-priced homes are moving quickly

The math is simple: prices are still soft, buyer demand is rising, and inventory is contracting. This is the combination serious buyers wait for.

Ready to find your Southwest Florida home before this window closes? DM us "BUYER" or call us today โ€” we've been guiding buyers through every SWFL market cycle for 25+ years.

๐Ÿ“ž Mark: (239) 293-1616 | Dawn: (239) 293-7411
๐ŸŒ theborggroup.com | Downing Frye Realty Inc.

TWO UNDER CONTRACT. Same Market. Same Strategy. Real Results.While homes across Southwest Florida are sitting an average...
05/30/2026

TWO UNDER CONTRACT.

Same Market. Same Strategy. Real Results.

While homes across Southwest Florida are sitting an average of 81โ€“100 days on market โ€” we just went under contract on TWO gated community villas faster than anything else available in those neighborhoods.

โœ… Coconut Shores ยท Estero โ€” $415,000 | Under Contract in just 11 Days

โœ… Devonshire Lakes ยท Fort Myers โ€” $313,000 | Under Contract in 45 Days

This isn't luck. It's strategic pricing, professional marketing, and nearly 25 years of knowing exactly how to position your home to sell โ€” even when the market is slow for everyone else.

Thinking about selling? Let's have a conversation about what we can do for YOU.

๐Ÿ“ž 239-350-4474

๐ŸŒ TheBorgGroup.com

Mark & Dawn Borg | The Borg Group at Downing-Frye Realty

"Live Where Life Feels Better"

๐Ÿก Just listed in San Carlos Estates โ€” and this one is something special.4 beds ยท 3 baths ยท 2,482 sq ft ยท 1.25 private ac...
05/29/2026

๐Ÿก Just listed in San Carlos Estates โ€” and this one is something special.

4 beds ยท 3 baths ยท 2,482 sq ft ยท 1.25 private acres ยท No HOA ยท No CDD ยท Flood Zone X ยท Private pool ยท Custom 2018 build ยท 8 miles to Bonita Beach

We built a full interactive marketing page for this home โ€” photos, 3D walkthrough, neighborhood guide, and everything you need to fall in love before you ever step inside.

๐Ÿ”— Link: https://theborggroup.me/24000ClaireStreet

๐Ÿ“ 24000 Claire Street, Bonita Springs FL
๐Ÿ’ฐ $1,449,000
๐Ÿ“ž 239-350-4474

Live Where Life Feels Better

๐ŸŒ TheBorgGroup.com

Contact us:

๐Ÿ‘ค Mark Borg
๐Ÿ“ž 239-293-1616
๐Ÿ“ง [email protected]

๐Ÿ‘ค Dawn Borg
๐Ÿ“ž 239-293-7411
๐Ÿ“ง [email protected]

Address

27399 Riverview Center Boulevard
Bonita Springs, FL
34109

Opening Hours

Monday 8am - 8pm
Tuesday 8am - 8pm
Wednesday 8am - 8pm
Thursday 8am - 8pm
Friday 8am - 8pm
Saturday 8am - 8pm
Sunday 8am - 8pm

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