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Perkins Law - Brand Protection

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Boca Raton, FL
Perkins Law - Brand Protection

Helping business owners identify, protect and enforce their intellectual property rights/assets

09/03/2026

💡 DID YOU KNOW?💡

Not every brand name can be trademarked. Some are almost impossible to protect. Some are protected the day you start using them. The difference is where your name lands on the trademark distinctiveness spectrum. 🛡️

The story: A federal court in New York laid out five categories that every business owner's brand name falls into. The case is Abercrombie & Fitch Co. v. Hunting World, and it is still the framework courts use today. ⚖️

📌 GENERIC names (Apple for actual apples, Beer for beer) cannot be trademarked at all. They just describe the good or service.

📌 DESCRIPTIVE names (Best Coffee, Fast Delivery) only become protectable after they acquire "secondary meaning." Meaning the public associates the name with one specific business. This can take years and a lot of marketing dollars.

📌 SUGGESTIVE names (Netflix, Coppertone) hint at the product but require a mental leap. Protected the day you use them.

📌 ARBITRARY names (Apple for computers, Camel for ci******es) use a real word in a way unrelated to the product. Strong protection.

📌 FANCIFUL names (Kodak, Xerox, Verizon) are made-up words with no other meaning. The strongest trademark protection available.

🛡️ The takeaway for business owners: the more distinctive your brand name, the stronger and faster your trademark protection. If you're still choosing a name, this is one of the most important decisions you can make about your brand. ✍️

Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®

09/02/2026

📰 New on the blog:

Nascar Files Lawsuit Over Counterfeit Products. 🛡️

According to a report from Sportico, NASCAR has filed a federal lawsuit targeting the growing problem of counterfeit merchandise being sold under its protected branding. The stock car racing giant is suing hundreds of anonymous online defendants for the alleged marketing, sale, and distribution of unauthorized products bearing NASCAR trademarks. 🏁

🛡️ Why this matters for business owners: brand infringement doesn't only happen to Fortune 500 companies. Any registered brand can face knockoffs on Amazon, Etsy, TikTok Shop, or standalone websites the day after your product starts selling. A federal trademark registration is what gives you the legal footing to force takedowns, sue for damages, and hand your case to a court that takes the theft seriously.

Read the full breakdown on the blog. 🔗

https://www.brandprotection.law/nascar-files-lawsuit-over-counterfeit-products/

Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®

09/01/2026

⭐

"If you're looking for someone to protect your brand the right way, I highly recommend L.A. Perkins and her team. They are knowledgeable, thorough, and truly care about helping businesses protect what they've worked so hard to build. The entire trademark process was explained clearly, communication was excellent, and I always felt like my business was a priority rather than just another client. A special thank you to L.A. and Cristina for your professionalism, patience, attention to detail, and genuine care throughout the process. You made what could have been a complicated experience simple and stress free. Thank you both for your outstanding service. I highly recommend Perkins Law to anyone looking to protect their business and brand." via Google Review 🌟

Brand protection is not a checkbox. It is about getting the right filings on record, keeping the paperwork current, and knowing which battle is worth picking. When clients tell us that the care behind the work is what they remember, that's the part of the job we care greatly about. 🛡️

Results may vary.

Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®

08/30/2026

📰 New on the blog:

How to File a Trademark Application in Florida. 🛡️

A federal trademark is one of the most valuable pieces of intellectual property a business can own. It is also one of the most misunderstood. The USPTO application is a legal filing with strict rules about who can file, what qualifies, and how the mark has to be described. Getting any of that wrong can cost months and a filing fee.

Our latest blog walks through what a business owner actually needs to know before filing: which mark type fits your goods or services, what the USPTO wants to see in a specimen, how the classes work, and where the process most often stalls.

🛡️ Why this matters for business owners: the earlier you file the right application the right way, the sooner you have nationwide protection. Late, incorrect, or under-specified filings are the reason many trademark stories end in a rebrand instead of a registration.

Read the full breakdown on the blog. 🔗

https://www.brandprotection.law/how-to-file-a-trademark-application-in-florida/

Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®

08/29/2026

🛡️ Your brand is memorable. But is it defensible? That's the legal question an experienced IP attorney can answer.

Speak with us today!

Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®

08/28/2026

🎥 You formed an LLC and you think your brand is protected. It is not. 🛡️
L.A. Perkins with a direct answer to one of the most common founder mistakes: LLC formation is not trademark registration.
📌 An LLC is a corporate structure. It lets you operate under a business name in the state where you filed. That is all it does.
📌 A trademark registration is a property right in a name, logo, slogan, or source identifier used in commerce. It is filed separately, with the United States Patent & Trademark Office (USPTO). ⚖️
📌 Two filings. Two agencies. Two entirely different protections. Owning one does not give you the other.
📌 A competitor can register the trademark for your business name even while your LLC is active, and then legally block you from using your own brand.
Time is of the essence. File the trademark before somebody else does. Perkins Law - Brand Protection is here to help. 📞

Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®

08/27/2026

💡 DID YOU KNOW?💡
You can force Amazon, Google, YouTube, or any US website to remove content that infringes your U.S. copyright. The tool is called a DMCA takedown notice. 🛡️
📌 The rule is the Digital Millennium Copyright Act, 17 U.S.C. § 512. It gives online service providers a "safe harbor" from copyright liability as long as they promptly remove infringing content once a proper notice arrives.
📌 A valid notice has to include six specific things: your signature, identification of the copyrighted work, identification of the infringing material with enough detail to locate it, your contact information, a good faith statement, and a statement under penalty of perjury that you are authorized to act.
📌 It works for photos, videos, blog posts, product images, music, and any other original work. It does NOT work for trademark infringement or patent infringement. Those need a different playbook.
🛡️ The takeaway for business owners: obtain your copyright registrations early and know the DMCA takedown process. It is the fastest legal tool available for pulling stolen content down. ✍️
Perkins Law – Brand Protection handles copyright protection and DMCA matters.
Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®

08/26/2026

🗓️ Today is Women's Equality Day.
August 26 marks the 1920 certification of the Nineteenth Amendment which granted American women the constitutional right to vote. 🇺🇸
Perkins Law - Brand Protection is a woman owned law firm founded and led by L.A. Perkins, Esq. ⚖️
To every woman entrepreneur, founder, artist, and creator we work with: thank you for trusting us with the brand you built. 🛡️

Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®

08/22/2026

Trademark monitoring is not paranoia. It is the difference between catching a copycat early on versus catching it after it has two years of customers, a Shopify store, and a Google ranking above yours. 🔍

Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®

08/21/2026

🎥 Stop waiting to file your trademark. 🛡️

L.A. Perkins with a direct answer to the question every business owner eventually asks: when should I file?

📌 The best time was yesterday. The next best time is today.

📌 U.S. federal trademark rights turn on priority. Every day your application is not on file is a day another business can file first and lock you out from obtaining a registered trademark. ⚖️

📌 The longer you wait, the more that can go wrong. A copycat launches. A cease and desist letter arrives from a mark you never saw in a clearance search because you never did one. A rebrand you did not plan for is now wreaking havoc on your budget. 📬

📌 The USPTO does not reward the business that built the brand. It rewards the business that filed the paperwork.

Time is of the essence. Perkins Law - Brand Protection is here to help. 📞

Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®

Address

2295 Corporate Boulevard NW Suite 117
Boca Raton, FL
33431

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+15614674001

Website

http://www.BrandProtection.Law/

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