Steel In The Air, Inc

Steel In The Air, Inc Steel in the Air assists landowners municipalities, and venue owners with cell tower lease negotiations, valuation, infrastructure management & brokerage.

Ken Schmidt started Steel in the Air a decade ago. It was the first landowner-centric cell tower lease consultancy firm in the United States. Ken is well-respected in the industry for his ethical, no-nonsense approach to cellular lease negotiations and cellular asset valuation. Since 2004, SITA has been a trusted resource for private and public landowners, municipalities, investors, attorneys and educators.

Our August LinkedIn Newsletter is live ๐Ÿ‘‰
09/01/2026

Our August LinkedIn Newsletter is live ๐Ÿ‘‰

Welcome to our LinkedIn breakdown for August. Here's what we talked about in the past month.

08/31/2026

Agreeing on a price and signing an LOI is the easy part of a cell tower lease buyout transaction. What happens next is a 3-to-5-month process in which the specific language of your Letter of Intent (LOI) will determine whether you actually get to closing โ€” and how much you walk away with. Most landowners are not prepared for it.

Find the link in the comments below - it's all you need to know before you say yes to an offer.

If a tower company offers a cell tower lease revenue share, it generally sounds like a bonus. In practice, it is usually...
08/27/2026

If a tower company offers a cell tower lease revenue share, it generally sounds like a bonus. In practice, it is usually a distraction โ€” used by tower companies, carriers, and lease buyout companies to shift the conversation away from what your lease is actually worth.

This guide explains the key questions every landowner should ask before agreeing to โ€” or walking away from โ€” any revenue-share proposal ๐Ÿ‘‰ https://bit.ly/4fgiJCX

If you missed the webinar registration, here's your chance to hear the insightful session we had with Nick Del Deo from ...
08/26/2026

If you missed the webinar registration, here's your chance to hear the insightful session we had with Nick Del Deo from MoffettNathanson Research! Subscribe to our newsletter to get the recording ๐Ÿ‘‰ https://bit.ly/4wLsKyW

Love to see this - Molly Cooper (who this was based on) used to work for us before she outgrew us. ๐Ÿ˜Š  Great use of AI to...
08/25/2026

Love to see this - Molly Cooper (who this was based on) used to work for us before she outgrew us. ๐Ÿ˜Š

Great use of AI to create a compelling story about tower climbing!

๐Ÿ‘‰

I have been waiting to share this one. โค๏ธ RILEY THE RIGGING RENEGADE is officially here! And this one hits especially close to home. For nearly 30 years, the wireless industry was my career. It gave me opportunities I never imagined, introduced me to extraordinary people, and taught me lessons a...

๐Ÿšจ 10 Tactics Lease Buyout Companies Use to Get You to Sell!If you own a cell tower lease, you arenโ€™t just a landlord โ€” y...
08/24/2026

๐Ÿšจ 10 Tactics Lease Buyout Companies Use to Get You to Sell!

If you own a cell tower lease, you arenโ€™t just a landlord โ€” youโ€™re a target. Cell tower lease buyout company agents are trained in a specific sales psychology designed to make you feel like your asset is a ticking time bomb.

In the comments below, you will find the top 10 tactics weโ€™ve identified over 20 years and $100 million in completed lease buyout transactions. If you hear these phrases, you arenโ€™t being advised โ€” youโ€™re being hunted.

We're live in 1 hour ๐ŸšจRegister here ๐Ÿ‘‰ https://bit.ly/4i9ilt9Nick Del Deo from MoffettNathanson and I are going through S...
08/20/2026

We're live in 1 hour ๐Ÿšจ

Register here ๐Ÿ‘‰ https://bit.ly/4i9ilt9

Nick Del Deo from MoffettNathanson and I are going through Starlink's rooftop femtocell plan โ€” the physics, the spectrum, and the two companies that already tried a version of this and quit.

This is a plain and unassuming cell site, but it's deemed what the industry calls a "Mona Lisa" site. Here's what this m...
08/19/2026

This is a plain and unassuming cell site, but it's deemed what the industry calls a "Mona Lisa" site. Here's what this means (and why you may be sitting on such a site as we speak): https://bit.ly/48Drk0m ๐Ÿ—ผ

๐Ÿ“ข Free Webinar Alert: Is Starlink's wireless plan a real threat to cell towers?This Thursday, Ken Schmidt (President & C...
08/17/2026

๐Ÿ“ข Free Webinar Alert: Is Starlink's wireless plan a real threat to cell towers?

This Thursday, Ken Schmidt (President & CEO, Steel in the Air) and Nick Del Deo (MoffettNathanson Research) will work through the questions the headlines skipped:

๐Ÿ—ผ Can a rooftop dish do the job of a 100-foot tower?
๐Ÿ—ผ How many would you need to cover a city?
๐Ÿ—ผ Why are Starlink's subscribers in the wrong geography for this?
๐Ÿ—ผ What happens to indoor coverage?
๐Ÿ—ผ Does SpaceX have the spectrum?
๐Ÿ—ผ Two companies already tried a version of this. Why did both walk away?
๐Ÿ—ผ Threat or opportunity for landowners?

Register here ๐Ÿ‘‰ https://bit.ly/4i9ilt9

08/13/2026

We introduced a chatbot on our website recently. Among the varied questions we receive, there are several that stand out. This one came up 7 times in one month.

The short answer is:
Satellites extend coverage to remote areas, but they can't match the capacity or speed of a tower in a populated area. Towers aren't going anywhere. Neither is your lease income.

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Baldwinsville, NY
13027

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