Jerry Cohen - Atlanta Realtor

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Jerry Cohen - Atlanta Realtor Atlanta Real Estate Advisor providing clear guidance for buyers, sellers, and investors.

My approach is calm, strategic, and focused on helping clients make decisions that support both today’s needs and long-term goals.

10/09/2026

I spent years buying rental properties. Then I realized owning more wasn’t really the goal.

I spent years buying rental properties. Then I realized owning more wasn’t really the goal.

In my 30s, I thought progress meant more properties, more rental income, and a bigger portfolio.

At 50, I see things differently.

I still want my investments to grow. But what matters more now is having choices.

More time with family. Less dependence on a paycheck. Being able to help my kids and make decisions without so much financial pressure.

The houses were never the point. The life we were building was.

Funny how your definition of success changes over time.

Has yours changed too?

Jerry Cohen | Real Estate Advisor
Keller Williams North Atlanta
678-975-0441
www.theohanarealestategroup.com

One of the biggest weekends in Atlanta is coming up. 🌈Atlanta Pride takes over Piedmont Park October 10–11, with live mu...
10/08/2026

One of the biggest weekends in Atlanta is coming up. 🌈

Atlanta Pride takes over Piedmont Park October 10–11, with live music, food, vendors and events throughout the weekend.

The big parade steps off Sunday at noon from Civic Center MARTA, heads up Peachtree Street and finishes near Piedmont Park. And the festival is free.

I'll be out there. If you see me, come say hi.

Who's going?

Thinking about selling a rental? DM me "AUDIT" and we'll look at your numbers together before you list.A lot of investor...
10/08/2026

Thinking about selling a rental? DM me "AUDIT" and we'll look at your numbers together before you list.

A lot of investors look at their equity and wonder if it's time to cash out. I understand why. But I'd want to know what problem the sale is meant to solve first: cash flow, the work of being a landlord, or a better place for the money. Each one has a different answer, and selling isn't always it. Taxes depend on your situation, so check with your CPA.

📲 Jerry Cohen | Keller Williams North Atlanta | 678-975-0441

10/07/2026

Want a quick market snapshot for your area? Reply with your city or DM me "MARKET."

September numbers, compared to the same period last year: Alpharetta median sale price $665K (-7.0%), Cu***ng $585K (-6.5%), Johns Creek $836K (+13.2%), Atlanta $450K (+8.4%). Days on market rose in Alpharetta and Cu***ng and fell in Johns Creek and Atlanta.

Four nearby markets, four different pictures. That's why I like to look at one area at a time.

📲 Jerry Cohen | Keller Williams North Atlanta | 678-975-0441

10/05/2026

Relocating to North Atlanta for work and officially homeowners in Cu***ng, Georgia. 🏡

This family was making more than a home purchase. They were relocating, learning a new area, and looking for a home that made sense for their family and their future.

Once we found the right home in Cu***ng, my job shifted from finding the house to making sure we negotiated the best deal and terms we could.

By the time we reached closing, we had negotiated more than $20,000 in total value for my buyers, between the price reduction and additional concessions included in the deal.

But relocation is about more than the numbers.

It’s helping someone who is moving to Atlanta understand the different areas, evaluate the home, work through the details, and feel confident about where they’re putting down roots.

Now the boxes can be unpacked and a new chapter in North Atlanta can begin.

Congratulations and welcome home.

If you’re relocating to Atlanta for work and trying to decide where to live in Alpharetta, Cu***ng, Johns Creek, Milton, Roswell, or the surrounding North Atlanta suburbs, I’m always happy to help.

Jerry Cohen | Real Estate Advisor
Keller Williams North Atlanta
678-975-0441
[email protected]

***ngGA

10/03/2026

$350K Lawrenceville rental. About $118K invested. Roughly -$80/month in Year 1.

The assumptions I used:
Purchase: $350,000
Rent: $2,150/month
30% down: $105,000
Total cash in: ~$118,000
Loan: $245,000
Rate used: ~7.4%
P&I: ~$1,700/month

Then I added taxes, insurance, vacancy and a repair reserve.
The property stays slightly negative in my model.

Does that make it a bad investment? Depends on the goal.
For a long-term investor, I also want to see what happens to cash flow, loan balance, principal payment and equity over time.

Want to see how I modeled this property over 10 years? DM me and I’ll send you the numbers.

Jerry Cohen | Real Estate Advisor
Keller Williams North Atlanta
678-975-0441
TheOhanaRealEstateGroup.com⁠

Your easiest rental may be the one you have stopped checking.When the tenant pays and nothing major breaks, quiet can fe...
09/30/2026

Your easiest rental may be the one you have stopped checking.

When the tenant pays and nothing major breaks, quiet can feel like success. But about once a year, I still review five things on my own rentals:

1. What is most likely to cost me next?
2. What would it realistically rent for today?
3. How much equity is sitting there, and what is it doing?
4. Does the debt still fit the plan?
5. What job is this property doing now?

None of these questions assumes I should sell. Most years, the answer is keep it. I just want keeping it to be a decision, not a habit.

Which one is hardest to answer on your rental?

Jerry Cohen
Real Estate Advisor
Keller Williams North Atlanta
678-975-0441
[email protected]

09/25/2026

The weeks after “offer accepted” can cost you the house if you treat the deal like it’s already done.

One thing I tell buyers: until you have the keys, keep your financial life boring.

That new car can wait.
The furniture can wait.
Moving money between accounts can wait, or at least be discussed with your lender first.

And when your lender or closing attorney asks for something, respond quickly. Small delays have a way of becoming bigger ones when deadlines are involved.

Getting under contract is exciting. Protecting the contract is the next job.

If you’re buying in Metro Atlanta and want someone watching the details with you, send me a message.

Jerry Cohen | Keller Williams North Atlanta
678-975-0441

Before you walk away because the rate is near 7%, run three comparisons. Swipe for all three.On a $400,000 30-year loan,...
09/25/2026

Before you walk away because the rate is near 7%, run three comparisons. Swipe for all three.

On a $400,000 30-year loan, moving from 6% to 7% changes principal and interest by about $263 a month. That is real money. It is not the whole decision.

A lower purchase price changes what you owe permanently. Buying down the rate has an upfront cost and a break-even point. Waiting affects rent, savings, flexibility and which homes are still there later.

Sometimes waiting is the right call. I would just make it a calculation rather than a default.

If you are deciding now, send me the price and the down payment. Happy to help you organize the questions before you talk to your lender.

Jerry Cohen
Real Estate Advisor
Keller Williams North Atlanta
678-975-0441
[email protected]

09/23/2026

Divergence between sub-markets highlights the necessity of localized asset evaluation. Sub-market inventory shifts require targeted investment strategies rather than broad market assumptions.

Request our full Metro Atlanta Executive Wealth Report for comprehensive data on ROI and acquisition opportunities.

Jerry Cohen
Real Estate Advisor
Keller Williams North Atlanta
678-975-0441

Address

925 North Point Parkway, Suite 200
Alpharetta, GA
30005

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