KWSM: a digital marketing agency

KWSM: a digital marketing agency Brand Journalists using Inbound, Outbound and Nearbound tactics for lead generation. Founded in 2010. Half our clients are B2B and half are B2C.

Clients hire us to create and execute integrated digital marketing strategies to generate leads or sales. Every company has a story; our job is to tell it. KWSM has offices in Orange County, CA, San Diego, CA, Atlanta, GA and Las Vegas, NV.

08/31/2026

Thanks to AI and privacy concerns, trust in the internet continues to decline.

When we integrate Nearbound tactics into our marketing and lead generation, we put people at the center of our strategies.

Learn more about how to apply Nearbound marketing to your business: https://kwsmdigital.com/nearbound/

In today’s environment, top talent evaluates prospective employers as rigorously as buyers evaluate vendors. KWSM CEO Ka...
08/26/2026

In today’s environment, top talent evaluates prospective employers as rigorously as buyers evaluate vendors.

KWSM CEO Katie Wagner explains how brand journalism replaces canned recruiting language with authentic stories of internal growth and team success, making your organization the obvious choice for A-players.

Read more: https://kwsmdigital.com/blog/brand-journalism-for-recruiting/

08/24/2026

Your marketing needs to move beyond stock photos to establish credibility and capture attention.

KWSM VP of Operations Stephen shares why custom media is an essential tool for building trust because it allows potential clients to visualize what it’s like to work with you.

Generative AI tools can scrape text and synthesize data, but they cannot replicate your company’s real experiences, clie...
08/19/2026

Generative AI tools can scrape text and synthesize data, but they cannot replicate your company’s real experiences, client success stories, or expertise. Relying on automated AI marketing strips away your unique value, turning your services into easily replaced commodities in the eyes of risk-averse buyers.

KWSM VP of Operations Stephen Wagner outlines how leveraging brand journalism is your ultimate defense against AI commoditization.

Read more: https://kwsmdigital.com/blog/why-brand-identity-is-your-only-hedge-against-ai-commoditization/

Generic stock footage in your content doesn't build trust - you do. Video Studio Day gives you high-end video assets at ...
08/17/2026

Generic stock footage in your content doesn't build trust - you do.

Video Studio Day gives you high-end video assets at an affordable price point.

We add your logo, website colors, and a clear call-to-action slide to every video.

Two locations to choose from:

- August 19 in Orange County

- August 21 in Atlanta

Last chance to secure your spot: https://kwsmdigital.com/video-studio-days/

We always enjoy the opportunity to spend time with our friends at TrueCare and celebrate the important work they do in t...
08/14/2026

We always enjoy the opportunity to spend time with our friends at TrueCare and celebrate the important work they do in the San Diego Community.

KWSM VP of Strategy Jeff, pictured with TrueCare Chief Human Resources Officer Andrea Lewiston, Public Information and Philanthropy Officer Lance Evans, and Chief Business Development Officer Briana Cardoza, attended the recent Stakeholders Appreciation Mixer at the Frontwave Arena.

Understanding consumer behavior is no longer a guessing game. By tracking real-time digital footprints, from search quer...
08/12/2026

Understanding consumer behavior is no longer a guessing game. By tracking real-time digital footprints, from search queries to navigation habits, businesses can identify exact buying signals and prioritize high-value leads.

Director of Accounts Taylor David outlines the strategic roadmap for pairing intent detection with story-driven marketing to optimize conversion rates.

Read more: https://kwsmdigital.com/blog/how-can-businesses-use-ai-to-better-understand-consumer-motivators-and-behaviors/

08/10/2026

If you want to build trust with decision-makers, video is no longer optional - search engines are actively prioritizing authentic short-form video at the top of search results.

The real challenge for business leaders isn't getting on camera; it's finding the time to do it.

KWSM’s Video Studio Day solves the problem.

Give us 30-minutes and we will produce four fully edited, search-optimized videos for use online.

- August 19 in Orange County

- August 21 in Atlanta

- August 21 in San Diego

https://kwsmdigital.com/video-studio-days/

The KWSM Atlanta Team enjoyed some great team outings while President Katie & VP of Operations Stephen were in Atlanta f...
08/07/2026

The KWSM Atlanta Team enjoyed some great team outings while President Katie & VP of Operations Stephen were in Atlanta for the summer.

Address

6 Journey, Suite 140
Aliso Viejo, CA
92656

Opening Hours

Monday 7am - 5pm
Tuesday 7am - 5pm
Wednesday 7am - 5pm
Thursday 7am - 5pm
Friday 7am - 5pm

Telephone

(949) 436-5173

Website

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