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KWSM: a digital marketing agency

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Aliso Viejo, CA
KWSM: a digital marketing agency

Brand Journalists using Inbound, Outbound and Nearbound tactics for lead generation. Founded in 2010. Half our clients are B2B and half are B2C.

Clients hire us to create and execute integrated digital marketing strategies to generate leads or sales. Every company has a story; our job is to tell it. KWSM has offices in Orange County, CA, San Diego, CA, Atlanta, GA and Las Vegas, NV.

06/03/2026

Have you built a valuable asset, or simply created a high-paying job for yourself?

KWSM CEO Katie Wagner explains that to secure a premium valuation, you must transition from a founder-led business to a system-led enterprise.

A robust digital infrastructure proves to buyers that your pipeline is secure, scalable, and transferable.

Read more: https://kwsmdigital.com/blog/is-your-business-exit-ready-transitioning-from-a-founder-led-to-a-system-led-enterprise/

06/01/2026

KWSM VP of Strategy Jeff Soto spoke at a recent UC San Diego PR Council event about how AI is shaping the field of PR & Communications.

05/29/2026

Search isn’t dying; it’s maturing.

Google’s integration of Gemini 3.5 Flash into its core engine has triggered anxiety for many business leaders, but KWSM VP of Strategy Jeff Soto argues that the "sky is not falling."

In his latest blog, Jeff explains why Google’s new era of agentic search actually demands deeper storytelling and why traditional SEO remains the irreplaceable bedrock of visibility.

Learn why brand journalism is your greatest competitive advantage: https://kwsmdigital.com/blog/why-googles-new-era-of-agentic-search-experience-demands-deep-storytelling/

05/26/2026

Over the weekend, we celebrated a very special day for the KWSM Team - Taylor David Day! And this year, we celebrated 10 years of having Taylor on the team.

She was hired as a Jr. Content Editor as her first job out of college back in 2016, and today, Taylor is our Director of Accounts.

We are grateful for her grit, dedication, and deep knowledge of the agency and our clients.

Congratulations on this milestone, Taylor!

05/20/2026

Most mid-sized companies aren’t struggling for leads because they lack tools; they are suffering from a lack of cohesion.

KWSM VP of Operations Stephen Wagner breaks down how to move from "random acts of marketing" to a unified digital infrastructure that eliminates the friction for lead generation.

Read more: https://kwsmdigital.com/blog/is-your-digital-presence-a-reliable-lead-gen-engine-or-just-a-collection-of-parts/

05/18/2026

Congratulations to UX Specialist Julia on her promotion to Senior Web & UX Strategist!

Julia’s blend of creativity and analytical thinking shines through in her work on the KWSM strategy team, ensuring the user journey is clear, clean, and conversion-ready.

05/15/2026

We were proud to support the recent TrueCare Gala.

KWSM President Katie Wagner, VP of Finance & Operations Stephen Wagner, and Director of Accounts Taylor David attended the event to celebrate the vital work TrueCare does in providing equitable, whole-person health care.

We loved spending time with TrueCare President & CEO Michelle Gonzalez and witnessing the impact this organization has on North San Diego and South Riverside Counties.

05/14/2026

What happens to your sales pipeline when you exit your business?

On a recent episode of The Exit Teams Podcast, KWSM President Katie Wagner joined host Bob Tankesley to discuss the "friction tax" of owner-dependent marketing.

Katie explains why building a "deep bench" of thought leaders across your organization, rather than relying on a single rainmaker, is critical to maximizing enterprise value and ensuring a sustainable lead-gen engine.

Watch the full episode https://youtu.be/D3RvDLM_Rz4?si=KVmZCJkvb41BexMi

05/11/2026

Employer branding is a critical component of organizational success in 2026. KWSM CEO Katie Wagner will join Catherine Mattice on her LinkedIn Live show “Catherine’s Corner” to break down how marketing efforts influence the employee experience.

They will explore the digital tactics that influence recruitment and retention, and why your brand story matters even when you aren't actively hiring.

Join the conversation on May 26th: https://www.linkedin.com/events/7453101432620077056/

05/07/2026

We are thrilled to welcome Roni to the KWSM Atlanta team as a Project Manager!

Roni brings over 6 years of project management experience across a variety of corporate environments. She’s jumped right in, keeping our projects running smoothly.

Address

6 Journey, Suite 140
Aliso Viejo, CA
92656

Opening Hours

Monday	7am - 5pm
Tuesday	7am - 5pm
Wednesday	7am - 5pm
Thursday	7am - 5pm
Friday	7am - 5pm

Telephone

(949) 436-5173

Website

http://www.kwsmdigital.com/careers

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