Emerson Thomson Bennett

Emerson Thomson Bennett ETB Law protects intellectual property rights for clients throughout the U.S. and around the world.

Trade secret theft can do more than expose confidential information. It can erode a small business’s competitive advanta...
09/03/2026

Trade secret theft can do more than expose confidential information. It can erode a small business’s competitive advantage, revenue, customer trust, and valuation. Strong access controls, confidentiality agreements, offboarding practices, and security measures can reduce the risk.

Learn how small businesses can strengthen trade secret protection: https://ow.ly/jzjy50ZBV4h

An exclusive license can offer one partner greater market control and may command higher fees. A non-exclusive license c...
09/02/2026

An exclusive license can offer one partner greater market control and may command higher fees. A non-exclusive license can support broader distribution and multiple revenue streams. The right structure depends on your goals, the asset, and the partner.

Compare the two licensing models: https://ow.ly/8m4K50ZBUq3

Patents may protect a drug, formulation, use, or manufacturing process. Trademarks can preserve brand value after a pate...
09/01/2026

Patents may protect a drug, formulation, use, or manufacturing process. Trademarks can preserve brand value after a patent expires, while copyrights and trade secrets protect other valuable assets. Together, these rights can shape a pharmaceutical company’s competitive position.

See how pharmaceutical IP can affect innovation and investment: https://ow.ly/Rw1x50ZBUmC

08/31/2026

When intellectual property is stolen, speed matters. Preserving evidence, identifying the rights involved, documenting the misuse, and getting legal guidance can help you choose an effective response before the damage grows.

Review the steps to take after suspected IP theft: https://ow.ly/RYYJ50ZBUjw

“Excellent service with a caring team who truly has the desire to help! For my business needs that Emerson Thomson Benne...
08/28/2026

“Excellent service with a caring team who truly has the desire to help! For my business needs that Emerson Thomson Bennett can cover, I will choose this firm first every time.” — Adrienne T.

Read more about clients’ experiences with ETB Law: https://ow.ly/e93050ZBUgh

Launching a product without an IP plan can leave your technology, branding, content, and market position exposed. An ear...
08/27/2026

Launching a product without an IP plan can leave your technology, branding, content, and market position exposed. An early audit can identify what needs protection—and help uncover possible conflicts before launch day.

Use this IP checklist as you prepare to go to market: https://ow.ly/Pvwu50ZBTQs

A domain name that copies—or closely resembles—your trademark can confuse customers and put your reputation at risk. Whe...
08/26/2026

A domain name that copies—or closely resembles—your trademark can confuse customers and put your reputation at risk. When someone claims your brand online, options may include cease-and-desist efforts, UDRP proceedings, WIPO arbitration, or federal court action.

Learn how domain disputes can be addressed: https://ow.ly/fMW650ZBTNk

08/25/2026

Owning a copyright and registering it are not the same thing. Protection begins automatically when an original work is fixed in a tangible form, but registration can unlock stronger enforcement options when infringement occurs.

Learn why registration can matter: https://ow.ly/gwBA50ZBTLa

Not every invention needs the same kind of patent. Utility patents protect how something works, design patents protect h...
08/24/2026

Not every invention needs the same kind of patent. Utility patents protect how something works, design patents protect how it looks, and plant patents protect certain new plant varieties. Choosing the right category is a critical first step toward meaningful protection.

Explore the differences before you file: https://ow.ly/Iivw50ZBTAH

A brand can become so popular that its name stops identifying a company and starts describing an entire product category...
08/21/2026

A brand can become so popular that its name stops identifying a company and starts describing an entire product category. That is what happened to “Escalator”—and it is a warning that trademark protection requires consistent, careful use.

See what modern brands can learn from the rise and fall of the Escalator trademark: https://ow.ly/vSsw50ZBTlj

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