21/10/2026
“If you’re going to tell me to lower my price, why should I engage you?”
When your home has been on the market for months, this is a fair question.
You have opened your home for viewings.
Adjusted your weekends.
Perhaps already reduced your asking price.
If you’re considering another agent, you want to know what they will do differently.
I recently met a couple in this situation.
Their home had been marketed for about five months.
Viewers came regularly, but they still had no firm offer they could move forward with.
During our discussion, the husband made a point: someone has to achieve the next higher transaction price.
Could I be that agent?
I understood his concern.
He wanted to know whether I would work to justify a higher price before asking him to accept less.
That deserves a proper answer.
A previous transaction gives us a reference.
We still need to examine what makes your home different.
Does it have a better view?
More privacy?
A more usable layout?
How does its condition compare?
Then comes the work of making those differences meaningful to a buyer.
An unblocked view, for example, may be something you have enjoyed for years.
But a buyer comparing several homes needs to understand why yours deserves the premium.
At the same time, I need to look at the alternatives they can buy with the same budget.
Otherwise, when a buyer asks, “Why should I pay more for this unit?”, we won’t have a convincing answer.
And when a viewing ends without an offer, I want to understand why:
▪️ What did they like about the home?
▪️ What made them hesitate?
▪️ Which other properties are they considering?
▪️ Is the concern the price, renovation needed, or something we can clarify?
Those conversations help me decide what to address and how to negotiate.
An opening offer is also something to work on.
If I believe there is room to improve it, I will try to bring it higher.
But if repeated feedback shows a gap between our expectations and what buyers will pay...
Then I owe you an honest discussion - with the reasons clearly explained.
I know the proceeds from your sale may be funding your next home.
Asking you to accept less is a serious conversation.
You should be able to understand my recommendation, question it, and decide without feeling pressured.
If your home has been on the market for a while, we can start by reviewing what buyers have seen, what they have said, and how your home compares.
That gives us a clearer basis for deciding what to do next.