Ella Cheong

Ella Cheong Ella Cheong LLC is a leading specialist intellectual property (IP) law firm in Singapore and Asia.

Welcoming the Year of the Horse with hope, joy, and new momentum 🐎✨May this Chinese New Year bring prosperity, happiness...
17/02/2026

Welcoming the Year of the Horse with hope, joy, and new momentum 🐎✨

May this Chinese New Year bring prosperity, happiness, good health, and success in all that you do. Here’s to new beginnings and a wonderful year ahead.

🧧 Gong Xi Fa Cai!

When does a trademark filing cross the line into bad faith? According to IPOS, not every post-termination filing does. I...
03/02/2026

When does a trademark filing cross the line into bad faith?

According to IPOS, not every post-termination filing does.

In TNSG Biotech Co Ltd v Murray Colin Clarke [2025] SGIPOS 5, IP Adjudicator David Llewelyn dismissed an opposition brought by TNSG Biotech against Dr. Murray Colin Clarke over a Mandarin Chinese trademark. The opposition was based solely on an allegation of bad faith—a serious claim that the trademark was filed dishonestly.

Dr. Clarke is the founder of ChildLife, a well-known children’s supplement brand sold worldwide. TNSG had previously acted as a distributor of ChildLife products in China. After the distributorship ended, Dr. Clarke applied to register a Mandarin Chinese mark corresponding to the ChildLife brand for use in health products, food items, and business services.

To succeed, TNSG needed to show that Dr. Clarke knew he had no right to the mark and that his conduct fell below normal commercial standards. The evidence, however, pointed in the opposite direction.

Dr. Clarke genuinely believed he owned the ChildLife brand in all its forms, including its Mandarin Chinese version. The Chinese words in question had consistently been used together with the ChildLife name, reinforcing this belief. Adding to this, courts in other jurisdictions had found that TNSG itself had misused the ChildLife brand, including findings related to counterfeiting. This seriously weakened TNSG’s claim that Dr. Clarke had acted dishonestly.

02/01/2026

Here’s to new beginnings and brighter days in 2026! ✨

We’re grateful for everyone who’s been part of our journey and can’t wait for what’s ahead. Wishing you a Happy New Year filled with joy, laughter, and endless possibilities! 🎉💛

24/12/2025

From all of us to you and your loved ones, we wish you a Christmas filled with joy, warmth, and memorable moments. Your support and connection mean so much to us, and we’re truly grateful to have you as part of our community. May your holidays be full of love, laughter, and special memories. 🎄✨

A wonderful way to wrap up our time at APAA 2025 — a cozy luncheon shared with great company. Moments like these remind ...
04/12/2025

A wonderful way to wrap up our time at APAA 2025 — a cozy luncheon shared with great company. Moments like these remind us of the value of close partnerships, built on shared goals and a spirit of camaraderie.

We had a great time reconnecting with IP professionals during the recent APAA 2025. The event brought together practitio...
04/12/2025

We had a great time reconnecting with IP professionals during the recent APAA 2025. The event brought together practitioners from across the region, creating a meaningful space for exchanging insights, exploring emerging trends, and strengthening collaboration within the IP community.

A proud moment for us — Mr Soh Kar Liang received an Appreciation Award for his contributions to the APAA Committee, recognising his continued dedication and valuable service to the association. We are honoured to celebrate this achievement alongside colleagues and peers.

Swipe to see our APAA 2025 highlights ✨

Successful Cross-Border IP Mediation Led by Mr. Soh Kar Liang (Managing Director)We are pleased to share the successful ...
20/11/2025

Successful Cross-Border IP Mediation Led by Mr. Soh Kar Liang (Managing Director)

We are pleased to share the successful conclusion of a WIPO-administered cross-border IP mediation involving parties from different legal and cultural backgrounds — a case now published by IPOS.

As an accredited mediator in Singapore, Mr. Soh guided the process with professionalism and calm, helping parties overcome language barriers, cultural differences, and differing expectations.

His bilingual capability, cultural awareness, and steady leadership were instrumental in supporting both sides toward a mutually agreeable resolution.

As Singapore marks 60 years of independence, we celebrate the journey of resilience, unity, and progress that defines ou...
08/08/2025

As Singapore marks 60 years of independence, we celebrate the journey of resilience, unity, and progress that defines our nation.

This SG60, may we honour the past, embrace the future, and continue building a brighter Singapore together.

Thank you for being part of our journey.

Majulah Singapura!

Our Managing Director, Soh Kar Liang, and Director, Kevin Wong, in action as Exco members (President, and Secretary, res...
20/03/2025

Our Managing Director, Soh Kar Liang, and Director, Kevin Wong, in action as Exco members (President, and Secretary, respectively) at The Sixth Annual General Meeting of Institute of Singapore Trade Mark Agents (ISTMA) held yesterday.

Chinese New Year Greetings from Ella Cheong! As the Year of the Snake slithers in, we are filled with hope and excitemen...
29/01/2025

Chinese New Year Greetings from Ella Cheong!
 
As the Year of the Snake slithers in, we are filled with hope and excitement for what lies ahead. The Snake symbolizes wisdom, transformation, and resilience, qualities we embrace as we strive for new heights together.

May 2025 bring you not only boundless success and prosperity but also moments of joy, harmony, and unforgettable achievements. Let’s take bold steps into this new year, creating extraordinary milestones and building lasting partnerships along the way.

Thank you for your unwavering support and trust. Together, let’s make the Year of the Snake truly remarkable!

01/01/2025

New Year Greetings from Ella Cheong!

As we bid farewell to 2024, we look forward to embracing the new year with renewed determination and ambition. May 2025 be a year of unparalleled success, growth, and prosperity, bringing both personal and professional fulfillment.

Let’s step into the future with confidence, ready to tackle new opportunities and challenges. Together, we will continue to strengthen our journey, create meaningful partnerships, and achieve extraordinary milestones.

Thank you for your leadership and unwavering support. Here’s to a remarkable 2025 filled with new possibilities and shared triumphs!

23/12/2024

Season’s Greetings from Ella Cheong!

As the year comes to a close, we pause to reflect on the moments that brought us joy, strength, and inspiration. We wish you a tapestry of magical memories this holiday season, surrounded by love, laughter, and cherished connections.

Let’s embrace the coming year with renewed hope and limitless possibilities. May 2025 be a year of incredible achievements, radiant health, and profound peace for you and your loved ones. Together, let’s make it the most extraordinary year yet!

Thank you for being part of our journey. Here’s to brighter horizons and shared success!

Address

300 Beach Road #31-04/05, The Concourse
Singapore
199555

Opening Hours

Monday 08:45 - 18:00
Tuesday 08:45 - 18:00
Wednesday 08:45 - 18:00
Thursday 08:45 - 18:00
Friday 08:45 - 18:00

Telephone

+6566925500

Alerts

Be the first to know and let us send you an email when Ella Cheong posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Ella Cheong:

Share