24hour-AR

25/08/2026

We have supported more than 300 brands on the EU and UK market.
Not a single product has ever been removed due to a documentation issue.

Before a seller hands compliance to an outside partner, two questions usually come first.
What could delay or prevent our launch?
And what support do we actually get if something goes wrong?

Both are fair.
Handing over the paperwork that keeps you on the market is not a small act of trust.
Plenty of "AR services" turn out to be a mailbox and a ticket queue, which is exactly when a launch stalls or a product gets pulled.

Here is what sits behind that zero:
① Your products get reviewed and approved without the waiting.
Submissions move quickly, so launches reach shelves on time instead of losing weeks to admin.
② Real specialists, not a support ticket.
You deal with people who know your portfolio and reply fast, not a queue and a reference number.
③ If an authority asks, the answer is already filed.
Audits and ongoing reviews keep your documentation ready every day you are on the market, so a request never becomes a scramble.
④ The next regulation is handled before it lands.
When PPWR arrived for one US haircare brand we work with, the requirements and a working template were ready early, well before the deadline.

You can read how that played out here:
https://eu1.hubs.ly/H0xQC550

That record is the whole pitch.
More than 300 brands on the market, a documentation-related removals list that is still empty and a team that keeps it that way.

Join the brands we keep on the market. Book a discovery call and we will show you how it works.
We enjoy compliance, so you don't have to.

-AR

See how BBI keeps its beauty accessories compliant and on sale in the EU and UK with 24hour-AR’s Authorised Representative support.

25/08/2026

Selling into the EU used to feel simple. Your goods shipped, a distributor took them on, and if anything went wrong the paperwork was someone else's problem.

That assumption stops working at the end of this year.
The updated EU product liability rules (Directive (EU) 2024/2853) apply to products placed on the EU market from 9 December 2026.
They are built around one idea: an injured person in the EU should always have someone inside the EU to claim from.

If you sell in from outside the EU, the rules decide who that someone is.
You may not like the answer.

Here is who an injured customer can claim from when the maker sits outside the EU:
▪️ Your EU importer, if you sell through one.
▪️ Your Authorised Representative, if you have appointed one.
▪️ Your EU fulfilment provider, if there is no importer or Authorised Representative.
▪️ Your distributor, if none of the above can be named. They get one month to identify an EU-based liable party. If they cannot, the liability is theirs, and they will come looking for you.

So the liable EU name is never empty.
Leave it to chance and it lands on whichever partner is closest to your sale.
They did not sign up to carry your product risk, and the quickest way out for them is to hand it back to you.

A proper Authorised Representative is a named party that takes that EU position on purpose, and we carry insurance built for exactly this risk.
Your liability stops defaulting to a distributor who will drop you, and sits with someone whose job is to hold it and handle the claim.
You still make a safe product. You just stop leaving the question of who answers for it in the EU to whoever happens to be standing nearest.

We enjoy compliance, so you don't have to. That is why we take that liable position ourselves, keep it insured, and stay on top of it as the rules shift, so you can get on with selling your products in the EU while we handle the compliance.

If a regulator or an injured customer in the EU asked today who your EU-based liable party is, could you give them a name you chose, or would the answer default to your distributor?

23/07/2026

GPSR came into force in December 2024.
Selling in the EU without EU based representation is already a breach.

This regulation replaced the General Product Safety Directive.
It now covers almost all EU consumer goods.

GPSR was built specifically for e-commerce and distance selling.
That is what makes it directly relevant to online sellers.

Article 16 is the one requirement you may have missed.
No EU product can be sold without a responsible person.

Shipping since December without one? This already applies to you.

Here are five things you need under GPSR.

1. An Authorised Representative or fulfilment provider both qualify.
The key is that they must be EU-based.

2. Their contact details must appear on product, packaging and listings.
Article 19 makes this mandatory for every online marketplace offer.

3. Platforms can remove listings within two working days notice.
Article 22 gives authorities power to issue binding removal orders.

4. Repeat violations lead to seller account suspension.
Article 22(11) requires platforms to suspend traders with frequent non-compliance.

5. A risk analysis is mandatory before entering the EU market.
Article 9(2) requires technical documentation even for non-regulated goods.

Second-hand and reconditioned goods are also covered by GPSR.

Full guide here:
https://eu1.hubs.ly/H0x5hK90

Sell your products in the EU. We will handle compliance.

Are you shipping consumer goods to EU customers right now?
Have you named your GPSR responsible person yet?

15/07/2026

You want to sell in the EU.
Compliance expertise is required.
But you don’t need to have it, as we can provide it.

EU market access has a compliance gate.
You see it and assume it belongs to you.

It does not.
An Authorised Representative carries it for you.

Here are four things that mean in practice.

1. You appoint one EU-based contact.
They become your legal compliance liaison.

2. You do not deal with EU regulators directly.
Your AR is their official point of contact.

3. You do not track regulation changes.
Your AR monitors what applies to your products.

4. You focus on growing in Europe.
They focus on keeping your products compliant.

Sell your products in the EU. We'll handle compliance.
Read how it works: https://eu1.hubs.ly/H0wYK2w0

Are you planning EU expansion this year? At what stage is compliance on your radar?

-AR

14/07/2026

Your own online shop is not exempt from this.
EU distance selling rules apply the same way.
Many sellers think this only applies to marketplaces.
It does not.
Blocked shipments and delisted products follow quickly.
Here are four things this on demand webinar covers.

1. Every consumer product now needs an EU address. This comes from Regulation (EU) 2023/988, the GPSR.
2. Your own online shop is included, not just marketplaces. Distance sales fall under the same rule.
3. Without an EU importer, you still need cover. Regulation (EU) 2019/1020 requires an EU-based economic operator, such as an authorised representative, instead.
4. Choosing the right Authorised Rrepresentative takes five clear steps. The webinar walks through each one.

It is free to watch, on demand, any time.

Watch it here:
https://eu1.hubs.ly/H0wX8FN0

We enjoy compliance, so you don't have to.

Do you sell into the EU from your own shop?
Or only through marketplaces so far?

Learn why having an EU or UK address on your products is essential for compliance and sales. Discover how to choose the right authorized representative to avoid costly pitfalls.

09/07/2026

Two EU laws now apply to your tech products.
One since December 2024. One from December 2027.

Both require a physical EU presence, not just tested products.
Tech brands entering the EU often miss that critical distinction.

Not a forwarding address. An entity with a real EU address.
It holds your compliance docs and liaises with market surveillance.

Non-compliance means products are pulled from sale, including from Amazon.

Here are the five things you need to know.

1. GPSR went live on 13 December 2024.
EU operator details must appear on your product or packaging.

2. GPSR applies to all consumer tech products in the EU.
Non-EU sellers must appoint a local responsible person by law.

3. The Cyber Resilience Act (CRA) applies from 11 December 2027.
It covers hardware or software whose intended purpose or reasonably foreseeable use includes a direct or indirect logical or physical data connection to a device or network.

4. CRA vulnerability reporting starts earlier: 11 September 2026.
Report actively exploited vulnerabilities to authorities within 24 hours.

5. Both laws require the same EU-based representative.
Under CRA, technical docs are held for at least 10 years after the product is placed on the market or for the support period, whichever is longer.

The EU presence requirement has been live since December 2024.
CRA extends that obligation to connected products from December 2027.

Two laws. One shared gap. One EU entity covers both.
We enjoy compliance, so you don’t have to.

Are you a tech seller preparing for EU market entry?
Which of these requirements is your team tracking right now?

08/07/2026

What happens when a defective product causes millions in damages, and the only EU-based liable party is a one-person business working from a kitchen table?

Under the new EU Product Liability Directive (PLD), this is not a hypothetical.

Starting 9 December 2026, the revised PLD applies in full to products placed on the EU market or put into service.

For non-EU distance selling brands, appointing an Authorised Representative (AR) is the easiest way to secure an EU responsible person.

But it comes with a major catch.

Whenever the manufacturer sits outside the EU,
that AR becomes directly and concurrently liable for product safety claims.

This applies whether or not the brand also has an EU importer.

The PLD only requires an AR to hold a registered seat and a written mandate.

It sets no minimum capitalisation requirement and no mandatory liability insurance.

As a result, many individual persons and very small businesses are offering AR services without the economic means to face a lawsuit.

Now picture a defect surfacing in a product sold into the EU in January 2027, once the new PLD is fully in force.
▪️ The manufacturer is a non-EU brand with no EU importer.
▪️ Its only EU-based liable party is an Authorised Representative operating as a one-person business.
▪️ Under the new rules, injured consumers can seek compensation directly from that AR.
▪️ The AR has minimal assets and no product liability insurance to cover a claim of this size.
▪️ The AR cannot pay, and the injured consumers might be left uncompensated unless a national compensation scheme is available to step in.

Appointing even a "shell" AR still formally closes the liability cascade.

But it creates a serious risk.

Very few Authorised Representatives currently hold insurance that covers this exact risk.

We enjoy compliance, so you don't have to.

We have published a plain-language guide to Directive (EU) 2024/2853 here:
https://eu1.hubs.ly/H0wMPJX0 (https://eu1.hubs.ly/H0wMPJX0) (https://eu1.hubs.ly/H0wMPJX0)

How is your team making sure your EU Authorised Representative could actually survive a claim like this?

Prepare for the new EU Product Liability Directive. Learn what changes for non-EU manufacturers, software, AI products and EU liability risks.