24/06/2024
: One of the prominent elements of the iconic logo of pioneering construction company D.M. Consunji, Inc. (DMCI) is a rocket-like silhouette, symbolizing speed.
It stands as an emblem of the timely delivery of work by the company founded by Engr. David M. Consunji, acknowledged as "Builder of Landmarks" and the "Grandfather of the Philippine Construction Industry."
Engr. Consunji personally designed the iconic logo which embodies DMCIโs fundamental principles of responsibility, skill, and speed. The logoโs predominantly blue color reflects DMCIโs longstanding tradition of service.
In his memoir, โA Passion to Build,โ Engr. Consunji recalled designing the logo after meeting the elders of two of Japan's most prominent contractors, Obayashi and Nishimatsu:
โI noticed that they had their company logo on their calling cards and they told me that in Japan a logo is very significant โ it is the visual symbol of what a company stands and strives for. When I came back home, I spent the next six months creating our company logo which we use until now.
Our company logo is predominantly blue because blue is the color of service, and construction is about service.
The rectangle represents responsibility in absolute terms. It is closed, complete. To me, being responsible is the first and most important attribute of a builder. He is responsible when he has all the resources of a builder โ knowledge, experience, materials, and equipment โ and when he harnesses these resources to do the job competently and completely.
The ellipse, to my mind, is a representation of skill. Skill translates to grace, elegance, beauty. Work done with skill is beautiful. And a good builder should always strive for a beautiful structure.
The third important attribute of a builder is speed, which is possible only if he has skilled workers and all the right tools. To represent speed, I used the rocket, which is the fastest vehicle man has invented.
With a little imagination, the letters DMCI may be discerned from the logo.โ
Source: A Passion to Build: A Memoir of David M. Consunji