E.T Reyes III & Associates

E.T Reyes III & Associates -We Value Your Trust-

We place premium on the client's trust, time and resources. We align our goals

ETRIIILaw lawyers were invited by the Iloilo Business Club and Ken Lerona of Cornelius Magnate to speak on: Trademark an...
11/03/2026

ETRIIILaw lawyers were invited by the Iloilo Business Club and Ken Lerona of Cornelius Magnate to speak on: Trademark and Business Name (including protecting trade secrets like recipes), Succession and Co-ownership and Data Privacy Act or RA 10173.

The warm reception from Iloilo Business People was truly encouraging.

Until the next lecture series…

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06/03/2026

https://www.facebook.com/share/p/1AcrKwp3xk/?mibextid=wwXIfr

Iloilo's business scene is evolving fast! πŸ“ˆ Don't let your legacy get left behind.

If you're a business owner or leader, "winging it" isn't enough anymore.

It’s time to lead better, serve better, and protect what you’ve built for the long haul. πŸ›‘οΈ

​Join the Iloilo Business Club this March 9–10 at Goldberry Lite Hotel for a two-day executive deep dive!

​What’s in it for you?

✨ Master Soft Skills: Lead your team with influence and clarity.
✨ Ilonggo CX: Design a customer experience that keeps people coming back.
✨ Legal Safety: Protect your intellectual property and plan for succession.

β€‹πŸ“ QUICK FAQ:

​❓ Who should attend?
Business owners, executives, and decision-makers looking to professionalize their operations.

​❓ When and where?
March 9–10, 2026, at Aguinaldo Hall, Goldberry Lite Hotel, Iloilo City.

​❓ Who are the speakers?
Global trainer Rowena Diaz, marketing strategist Ken Lerona, and legal expert Atty. Ed Reyes III.

❓️Who are the organizers?
Iloilo Business Club, Inc. in partnership with Cornelius Magnate Engagement & Consulting and RD Soft Skills Management Consultancy Service.

​❓ How do I sign up?
Slots are limited! Fill out the registration form today to secure your spot.
Registration link in the comments.

​​

24/02/2026

SERIOUS BUSINESS TALK: The Iloilo Business Club, Inc. and Cornelius Magnate Engagement & Consulting bring 2 power session.
These will be held on March 10, 2026 at the Aguinaldo Hall, Goldberry Lite Hotel, Iloilo City.

β€’ Building a Holistic Ilonggo Branded Experience Mindset
β€’ Safeguarding Enterprise Values Across Generations: Conversations on Intellectual Property, succession Planning, and Reputation Management

We will be joined by Atty. Ed T. Reyes III and his associates, Atty. Gelie Rose P. Famillaran-Naciongayo, Atty. Kchyrziahshayne DyΓ±elle V. Dinopol, Atty. Nestor Jeremy B. Moreno, and Atty. Juanito D. Balasote III.

𝘽π™ͺπ™žπ™‘π™™π™žπ™£π™œ 𝙖 π™ƒπ™€π™‘π™žπ™¨π™©π™žπ™˜ π™„π™‘π™€π™£π™œπ™œπ™€ 𝙀𝙭π™₯π™šπ™§π™žπ™šπ™£π™˜π™š π™ˆπ™žπ™£π™™π™¨π™šπ™©
Main Discussant: Ken Lerona, marketing and innovation strategist with 20+ years of experience; Principal Consultant, Founder & President, Cornelius Magnate Engagement & Consulting. Ken will guide participants in translating Ilonggo values into an Experience Engineering operating system using systems thinking and Pamamahalang Pilipino (a Filipino values-based management framework), drawing from global service frameworks informed by neuroscience, psychology, and anthropology. Recommended for top management; highly interactive.

π™Žπ™–π™›π™šπ™œπ™ͺπ™–π™§π™™π™žπ™£π™œ π™€π™£π™©π™šπ™§π™₯π™§π™žπ™¨π™š 𝙑𝙖𝙑π™ͺπ™šπ™¨ π˜Όπ™˜π™§π™€π™¨π™¨ π™‚π™šπ™£π™šπ™§π™–π™©π™žπ™€π™£π™¨: 𝙄𝙋, π™Žπ™ͺπ™˜π™˜π™šπ™¨π™¨π™žπ™€π™£, π™π™šπ™₯π™ͺπ™©π™–π™©π™žπ™€π™£
Main Discussant: Ken Lerona, joined by guests and panelists.
Invited Resource Speaker: Atty. Ed T. Reyes III, Founding Partner, ETRIII Lawβ€”a prominent litigation lawyer based in Iloilo City, longtime professor at the University of San Agustin School of Law, and author of legal textbooks.

This executive conversation tackles the continuity risks that shape whether businesses endure: intellectual property discipline, succession readiness, and reputational risk management. Designed for family enterprises and ownership stakeholders, it provides practical governance guardrails for protecting enterprise value across generations. Recommended for owners, board members, ownership claimants, family members, and next-generation leaders.

Congratulations, Vaness and Gelou!
30/10/2025

Congratulations, Vaness and Gelou!

Happy birthday, Ms Iris!
22/10/2025

Happy birthday, Ms Iris!

Big thanks toLyle Reyes, Tsay Onico Martefor all your support! Congrats for being top fans on a streak πŸ”₯!
01/10/2025

Big thanks to

Lyle Reyes, Tsay Onico Marte

for all your support! Congrats for being top fans on a streak πŸ”₯!

We’re pleased to announce that our law firm has officially transferred to our new office located at Overton Bldg., Brgy ...
26/05/2025

We’re pleased to announce that our law firm has officially transferred to our new office located at Overton Bldg.,
Brgy Luna, Lapaz, Iloilo City (Beside Gaisano City, Lapaz)

As of today, we have begun full operations at this new location, and we are ready to serve you from our updated space.

- ETR III Law

To our valued clients: We would like to inform you that in observance of the Lenten season, ETRIII Law will be open only...
12/04/2025

To our valued clients:

We would like to inform you that in observance of the Lenten season, ETRIII Law will be open only on April 14 and April 15 (Monday and Tuesday) next week.

Regular office hours will resume on April 21 (Monday).

We appreciate your understanding and support.

Thank you.

Atty Juanito Balasote III holding a seminar for the upcoming 2025 elections.
21/03/2025

Atty Juanito Balasote III holding a seminar for the upcoming 2025 elections.

Welcome to E.T. Reyes lll Law, Atty. Hannah Mica Gonzales. We are very happy to have you on board!
19/03/2025

Welcome to E.T. Reyes lll Law, Atty. Hannah Mica Gonzales. We are very happy to have you on board!

Address

Door 6, Overton Building, Luna Street, Lapaz
Iloilo City
5000

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+63335033267

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Law Firm Attorneys

πŸ“·

Atty. Eduardo T. Reyes, III. Founding Partner

He is the founding partner of the firm. He finished his Bachelor of Arts Major in English at the University of San Agustin, Iloilo City in 1995. He proceeded to the University of San Agustin School of Law immediately and graduated in 1999 at the top of his batch with Cum Laude Honors and as class valedictorian. He proceeded to work as associate and later as junior partner at the Reyes Law Office from 2000- 2012 and then founded his own firm in 2012.