01/10/2026
Putting a property online is easy.
Positioning it correctly in the market takes a lot more thought.
Who is the likely buyer pool?
What are they comparing us with?
Where should we position the price?
What will make buyers choose this property over another?
What are the property's strongest selling points?
What could stop a buyer from making an offer?
Which marketing channels will actually reach our buyers?
What should we do before the photography?
How do we create competition between interested buyers?
What happens if we don't get the response we expect?
When do we negotiate, and when do we hold our position?
How do we know when we've reached the buyer's best offer?
And what strategy gives us the best opportunity to create competition when buyers show interest?
These decisions and more should be made before your property hits the market, not after the campaign has started.
If selling is on your radar, even if it's still a few months away, let's have a confidential conversation about how I would position your property in today's Nelson & Tasman market.
Iain MacFadyen | Vendor Strategy Specialist
📞 021 0256 9751
✉️ [email protected]
https://www.iainmacfadyen.com/property-appraisal