Matsuda Mulville

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Haarlem-based, globally focused professional services consultancy | Freelance writing, marketing & content | B Certification & B Leader | Law & Legal | Purpose-driven | Social & Environmental Performance | Circular Economy | Process Improvement

Sustainability is no longer a luxury. It is something business cannot afford to be without.
09/02/2024

Sustainability is no longer a luxury. It is something business cannot afford to be without.

Consumers are getting wiser about the products they use, the accompanying packaging and the overall impact on the environment.

** No More Aspirational Commitment, Please **The era of making bold, audacious commitments to sustainability without tim...
09/02/2024

** No More Aspirational Commitment, Please **

The era of making bold, audacious commitments to sustainability without timescale or tangible plans is over. And less greenwashing is a good thing for sustainability.

Rather than lamenting that big business is scaling down its green efforts and abandoning its sustainability goals, we should be celebrating it, as GreenBiz Group, the media and events company accelerating a just transition to a cleaner economy, suggests (see link in comments).

Excessive long-term commitment has little short-term benefit.

Scaling back signifies business maturity. Sustainability is now inherent in successful commerce. After years as merely a buzzword, sustainability is now a core business function. Like it or not.

Therefore, to remain competitive, it is now time to measure your social and environmental performance with a trained B Leader, like Peter Mulville. Get in touch, now.

Globalisation makes no sense to anybody other than greedy CEO's, whose determination to cut costs at any price knows no ...
02/02/2024

Globalisation makes no sense to anybody other than greedy CEO's, whose determination to cut costs at any price knows no boundary, and reckless shoppers, whose consumerism and addiction to cheap, crummy imports fail to consider the long-term harm and self-inflicted damage.

However, reports of protests against cheap imports and bureaucracy fails to mention one important element: our cheap imports are offset by our economy's dependence on exports.

The core of the issue, which everybody overlooks, is globalisation itself. What have we done to our world? All our food was once grown and reared in our own communities, and our materialism needs were satisfied by the produce of local artisans. But now we are unable to cope without fuelling the economies (and dictatorships) of China, et al.

If we can stop all imports and exports – period! – and start putting ourselves and our communities first, the protests have a point. Otherwise, all is lost. However, the caveat to reaching this utopia of self-sufficiency, total employment and putting people before profits is a fair and equal redistribution of wealth. And that is something the wealthy walking the corridors of power cannot face.

Use your High Street! Support Local Businesses! Use or lose your community!If you ever doubt the pernicious damage your ...
02/02/2024

Use your High Street! Support Local Businesses! Use or lose your community!

If you ever doubt the pernicious damage your ‘life of unparalleled convenience’ causes, this will shake you from your reverie.

Step feeding social harm. Otherwise, your neighbourhood will be a desolate wasteland, your salaries will plummet, and the superrich get richer on our misery.

As Mangan writes, it may not turn you into a communist, but you will choose to walk into an independent shop next time you need something.

This shocking drama uses the real experience of hundreds of warehouse ‘pickers’ to tell the grim story of those who enable our internet shopping habits

Like it or not, this is the future. A handful of businesses will dominate the markets – you know who they are already – ...
01/02/2024

Like it or not, this is the future.

A handful of businesses will dominate the markets – you know who they are already – and every other artisan and entrepreneur will be squeezed out by tech's ability to increase the pressure. AI will replace swathes of the global workforce. There will be an unprecedented global recession, an existential crisis from which there is no return in the modern age. {Stepping back to a pre-industrial age is the only route out of the digital mire.}

No workforce. No salaries. No commerce. No markets. Global collapse. Unless wealth is distributed freely and equally.

An experimental basic income program in Minneapolis is helping 200 low-income families make rent and afford other housing costs.

Ignore the halo effect in business. It is a debilitating cognitive bias that creates generic homogeny.If somebody has be...
01/02/2024

Ignore the halo effect in business. It is a debilitating cognitive bias that creates generic homogeny.

If somebody has been successful in the past, what makes them a perfect choice for future growth, change, leverage and pivoting? Have optionality instead – choose the wildcard, not the obvious.

How to capitalize on your past experience.

When certain societies actively promote social exclusion for particular communities, it is important to note that social...
01/02/2024

When certain societies actively promote social exclusion for particular communities, it is important to note that social inclusion is essential if local groups and businesses hope to prove their environmental or sustainable credentials.

Fail to include everybody, and you're merely greenwashing.

‘… social inclusion and progress on the environment, particularly climate action, go hand in hand, and that social and climate action can be mutually reinforcing.’

https://www.coe.int/bs/web/portal/-/environmental-sustainability-a-priority-for-social-inclusion

Council of Europe Development Bank (CEB) Strasbourg 2 August 2023 Diminuer la taille du texte Augmenter la taille du texte Imprimer la page Imprimer en PDF The Council of Europe Development...

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