22/02/2025
Some days ago, I Oluwafemi Daniel Aderinto came across a short clip where Marc Andreessen said:
"There are products that become companies and then there are companies that come up with a product...many of the technology franchises were products first way before they ever became companies..."
Marc's theory is that the 'product becomes a company' template is really good because it demonstrates or validates the necessity of the product. In other words, it shows the market needs the product so badly that someone goes ahead to build it even before there is an economic motivation to do so. Market-pull, more or less.
Interestingly, though there are many instances of both templates, I have seen a good number of entrepreneurs following the 'product-first' template (without even knowing), but fail nonetheless because they are unable to make the needed transition from product to company.
Of course, there are risks on both sides of the aisle but my observation is that a large percentage of the failure is as a result of a fundamental knowledge gap that cripples the business of the product when it is just about to take off.
So, tomorrow evening, I will address this by trying to fill the knowledge gap largely responsible for the failure many entrepreneurs experience.
This will be a LIVE event on my Facebook profile Oluwafemi Daniel Aderinto, so please join me by 8:00pm (GMT+1) there.
Don't forget to invite a friend.
See you tomorrow.