28/10/2022
The advent of the digital economy has awoken the consciousness of individuals and businesses to the powers and opportunities in their neglected intellectual assets, as well as, the proprietary and economic benefits imbedded in their existing and potential IPs. This article aims at analyzing the heightened effect of the digital economy on the use and control of IPs by businesses and brands, the legal response, both at the international and local level to define the scope of IP rights, check the activities of title holders and other stakeholders as well examine the interplay between the exclusive rights accruing from IP rights and the efficacy of relevant competition laws in ensuring an enabling, accessible and competitive market aimed at promoting product quality and protecting consumers interest.
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