26/09/2017
Q: Good Afternoon to everyone. We just arrived in KL and have to start finding our feet. Firstly we need to get local mobile numbers. Iām looking for advice on the best telephone companies for Pre-Paid and Post Paid services, which ones offer the best internet coverage and which ones to avoid? Any advice will be appreciate. TIA
Shawn: I take a different viewpoint. In our business we subscribe to 4 celcos (cellular telcos): Maxis, DiGi, Celcom, and U-Mobile. I can definitely tell you that no telco is better in its entirety than the other, but there notable differences between them throughout the country.
My best advice to you is if you are here with a family, get different prepaid cards from different celcos and try them all out. A signal maybe strong, but it may not give you the best call quality. A signal might be weak, but guess what there is less congestion. The fact is, your neighbours, or your work colleagues or your kids classmates may know the better for that area.
Sometimes, when you are in a basement of a mall or a condo, the lines are dead, but maybe just one celco got the contract for that building. So take an example of Seni (Mont Kiara) Maxis is crap throughout, but U-Mobile actually performs better. But next door at Kiaraville, Maxis performs well.
What do you need from a celco? Coverage, Support, Service recovery, affordability, and ... of course a good experience for what you pay and expect in return. So let's talk about that:
Maxis bought a telco a decade ago which has coverage throughout the North South Expressway (E1), so if you are on the road on that highway, you will get their network best. They are also strong in urban areas because they built their base stations very early on. So after the acquisition, they become big and a leader in the industry. But they lost the crown just many months ago, and your can blame it squarely on their CEO, who ironically was at a time with DiGi. They have gone from nothing can go wrong to we have got it wrong type of business.
They pride themselves to be a premium provider, but when something is not right, it is a premium not worth paying for. On average, you are paying 30% more than any other celco. Maxis operates on dual bands, and on post paid, prone to billing errors. Their prepaid Hotlink operates just the same, but again, at a premium. They have a good distribution of service centers, and many of them speak English well. But don't expect them to be best in service, as much as best in mis-advertising. They make things sound cheap, but frankly, they are not. In terms of ethics, they are questionable. As an example: we received a notice earlier this year, that they were revising their rates upward by RM28 per line and went ahead before we found out about it. Not much to some, but if you are keeping a lid on expenses, you need two eyes on Maxis! Our accounts with Maxis dates back as early at 1996.
DiGi on the other hand is more transparent, in terms of billing, ethics, pricing, and discounts. In 20 years of using them, we only had 1 issue with them when they terminated the wrong line. They are efficient at service centres. They call centers are less efficient than Maxis. They also speak English well. But they are rigid, and cannot resolve issues without going by the book. They are not cheap, but they are cheaper than Maxis. They now have 4G and now operate on multi-bands. DiGi is not my preferred service provider, because where we live and operate, they don't have the best network. But it is difficult to find faults in them. Pre-paid packages do have free calls to call groups.
(If you ever have a chance to compare the service centers of Maxis ~ which is always full of people, and DiGi ~ which is always quite empty or lesser comparison, you will realise that people generally have less issues with DiGi, not because Maxis is more popular!).
Celcom is the oldest hat, and have been around since the 80s. They have great coverage, urban and rural. Their service centers and call centers are poor in terms of training or communication. Great product, good pricing, but when you have an issue, you will pull your hairs out. But they are fair, because what you pay for is compromised and inefficient service, that people don't complain on Celcom, because the just expected them to be. Their modus operandi and playbook are more ethical than Maxis, and less rigid than DiGi. Their products appear less sexy, like K-Mart, so many find them lacking creativity in true product innovation, no matter how much they advertise themselves as innovators. However, they are a trend if not a pace setter in the celco industry. The minute they know they are slipping in market share or revenue, out comes a new product that is actually quite affordable and transparent. They always seem to have this fear of losing customers, because frankly, their back end systems are not well trained no matter how organised they are.
U-Mobile, till April this year was my preferred operator. Then they hiked their rates so as not to be seen undercutting, though I suspect an agreement was made to stabilize the crazy in 2016. They now are on their own, and not dependent on Maxis infrastructure. They are cheapest for Data, but now not necessarily cheap enough for an upcoming underdog network. If you had an old plan, it was golden. If you want to tweak the old plans you cannot but re-subscribe to their current new plans that is no different to what others now afford. They still have a good package for roaming, and that is worth checking it out, as you will use other networks.At least this is an operator that actually honest to say they are cheap because they are a young telco and still building up our base stations, so please bear with them. Their customer service is pleasant, but frankly the worse of them all. Communication or English is not really the issue. They hire fresh grads or those who seriously do not understand the concept of customer service. To be fair, in my experience they have always performed better than expected, no matter how dismal their service has been. They have been progressive innovators and highly respected disruptors to the industry. The underdog is leading change!
Yes mobile is a telco that is neither here nor there. Many will find it crap, unless you actually run a call center yourself, you will find their systems cost efficient; or when roaming, you will find them to be most practical. Very savvy in terms of marketing and sales, but in terms of product, they run their networks on a more limited band. They are famous for free wifi on the ERL (KLIA Express), because they also own that rail line. But who needs to subscribe to them when the wifi is actually free.They are so caught up with marketing, they have forgotten innovation. They wanted to be a game changer, but sadly U-Mobile did it.
Celcom also supports (like a wholesaler to) many other Tier 2 celcos not listed here that are usually niche market segment of clients that often pride on being cheaper. Worth the visit because if say Celcom is good in your area, then Tune and others are just as good, but cheaper, just as reliable. Different respective call centers, but they are not the big boys, so they have other limitations in being innovative.
Now with that overview, you can understand why it is not easy to pick the perfect celco partner. So it is a matter of trial and error, and depending on your footprint, your coverage may vary. Here are other reasons why you will find your selection confusing:
#1 In Malaysia, celcos own their own base stations, sometimes they are shared, and sometimes they are leased from other non-celcos. You may find yourself near a base station and that celco gives you a better reception, and at work it may be another celco.
#2 All of this utterly redundant, if your focus is on international calls, or for data calls. For International calls, calling cards are cheapest, and with dual sim phones, choosing how you call out of country is made easiest. A network signal strength is not necessarily a deciding factor to best pick which network data calls. Sometimes, switching from 4G to 3G might enhance signal strength depending on network congestion.
#3 Maxis, Celcom/Axiata, DiGi and U-Mobile are not just local domestic players, but part of their respective regional conglomerate that operate in Asia highly successfully. These are home grown corporates, so you would expect the better out of them.
#4 With Maxis, Digi, Celcom having extremely large market shares of millions of subscribers that rival each other closely, and now with U-Mobile catching up fast, you can understand that millions of people in Malaysia cannot be wrong in choosing one celco over the other and maintained their loyalty for years, if not decades. Celcos have a very high pe*******on rate in Malaysia, and there are more subscribers than the population itself. This is a market that has had cellular communications since 1983, and at one time had more than 8 major celcos with their own infrastructure. This is a mature if not saturated market place. The only difference here on forward is price. Everything else is never going to be the same.
So to wrap it up, buy a few prepaids and try them all out, and see which suits you before deciding which plan to go for. If you need to message me in private, click the message button below!